Hi Reader, Quick FYI as we head into Q4 planning: I'm now an approved provider with the Commonwealth Corporation Workforce Training Fund. 🎉 Translation: if your company is in Massachusetts, you might qualify for funding to get your team LinkedIn training that actually works. My 4-hour LinkedIn Profile Workshop covers headlines, About sections, optimized experience descriptions, and professional visuals—practical, actionable stuff that actually moves the needle. No need to decide anything...
8 days ago • 1 min read
Hi Reader, my fellow language lover, Some of you have heard this rant before. Maybe you’ve even nodded politely while quietly deleting your last email that began with “I just wanted to check in…” But like most things worth repeating—ABBA songs, sunscreen, and “don’t text your ex”—this one bears repeating. Let’s talk about my nemesis: the word “just.” Not “just” as in justice for all (that I’m here for). I’m talking about the sneaky, squishy, apologetic “just” that slips into our sentences...
10 days ago • 1 min read
Hi Reader, my fellow inmate, A question I hear all the time when writing website copy and blogs is: "How much do you focus on SEO?" Short answer? It matters. But not as much as making sure the words on your site sound like you. SEO is like a neon sign—it can help bring people to your door. But once they’re inside, if the experience doesn’t match what they expected, they’re walking right back out. You don’t just want traffic. You want connection. You want the right people to land on your site,...
17 days ago • 1 min read
Hi Reader, my fellow pumpkin spice follower, We’ve all seen the offers: Done-for-you copy. Start-from-scratch coaching. But what if you’re already in it—writing, revising, questioning everything—and what you need is a thought partner? Drum roll, please…🥁 And now for something completely different... A solution for writers who are writing and need help with—you guessed it—the writing. Some folks bring me on to write their message from scratch. Others want guidance as they find their voice and...
24 days ago • 1 min read
Hi Reader, you beautiful human, slides into your inbox with a large coffee and questionable morning hair Okay, so... how I always say that writing coaching is this weird mix of strategy, cheerleading, and occasionally talking people off ledges? My writers have been absolutely crushing it lately, and I'm proud of the work we've done together. First Up: One Client Is Almost Famous Now So one of my authors has a book coming out soon (cue me doing the proud mom dance), and GET THIS – a certain...
26 days ago • 2 min read
Hi Reader, Late September rolls in, and that fresh-start energy? It’s already starting to fade. The notebooks aren’t quite as crisp, the pencils a little less sharp—and let’s be honest, the clean slate is already collecting coffee rings. But if your inner Word Nerd is still showing up, ready to write, I’ve got good news. Write Like You Mean It is still serving up weekly doses of grammar wisdom, writing inspiration, and the occasional truth bomb—over on Substack. ✏️ Word Nerd Wednesday = free...
28 days ago • 1 min read
Hi Reader, If you know anything about me, you know I love baseball. I’m a die-hard pre-2004 Red Sox fan who never lets my Gen Z kids forget they’ve lived a life of privilege seeing the Sox as World Series winners—on the backs of those who suffered like me through the long drought. But MLB baseball isn’t the only kind of baseball I know. There’s another kind—the inside baseball of regulated industries. It’s a world of layered rules, complex strategy, and high stakes that demands precision and...
about 1 month ago • 1 min read
Hi Reader, In case you missed it last time while you were living your best summertime life... I did a LinkedIn profile review show with Nina Froriep a few months back, where we had so much fun picking apart profiles that we practically broke LinkedIn with all the viewers! Well... we're doing it AGAIN! Mark your calendars for September 23rd at 1:00 PM ET because Nina and I are teaming up for another round of "Nina Goes Live! LinkedIn Straight Talk for Coaches and Creators." Here's the scoop:...
about 1 month ago • 1 min read
Hi Reader, September is the unofficial New Year for grown-ups. The air shifts. The routines reset. And whether you’re sharpening pencils or planning Q4 goals, there’s a sense of let’s do this in the air. It’s also the perfect time to take a hard look at what’s working—and what’s just… fine. Like your website. If you’ve ever caught yourself saying: “My business is hard to explain…” You're not alone. You’re also my favorite kind of client. Most websites fall into two camps: over-polished and...
about 1 month ago • 1 min read
