Hey Reader,It’s time for another client content celebration—this time with Beth Masterman Coaching! 🎉 Beth has been diving headfirst into a writing groove, and I couldn’t be more thrilled to watch her shine. She’s been using LinkedIn as her platform of choice, chronicling her rebranding journey with honesty, insight, and a coach’s eye for transformation. What makes her content so compelling? Beth’s not just talking about logos or taglines—she’s infusing every article with the same wisdom she...
3 days ago • 1 min read
Hey Reader, I’m so excited to share the launch of Coach Amy Wolfgang's brand-new website! It’s been a true team effort, and I’m thrilled to have worked with the fabulous Jen Whittemore on this project. But—let’s be real—the real MVP here is marketing strategist Susan Gold. What makes Susan stand out in a sea of marketing folks? Her superpower: Identifying what makes you different. She has this incredible ability to zero in on those unique qualities, both the hard data and the soft, nuanced...
8 days ago • 1 min read
Greetings from Mother Earth, Reader Yes. I’m talking about me. I’m Mother Earth. Today is Earth Day, and in the spirit of the occasion, I proudly flaunt the nickname bestowed upon me by my friend Lisa. Whether it's color-coordinating my reusable bag collection or turning food scraps into compost gold, I'm all in! I hope you joined the recycling party and keep the green momentum going daily. Now that we’ve covered that personality quirk, let’s get to this week’s writing topic: how to set...
10 days ago • 1 min read
Hi Reader, A few months ago, Gina Abudi came to me with a clear mission: she wanted to launch a LinkedIn newsletter on change management, but there was one non-negotiable—“I don’t want this to be dry.” Gina knew that change management could easily turn into a corporate snooze-fest, and she was determined to do something different—something that felt approachable, engaging, and, most importantly, fun. We began working together through copy coaching, meeting bi-weekly to clarify her content and...
15 days ago • 1 min read
Hey Reader, Last week, I sent you a freebie to help clear out the digital dust bunnies on your website. Did you peek at it yet? I hope so—it’s quick, helpful, and shines a light on stuff you’ve probably been side-eyeing for a while. And if you did take a look, I’m guessing you landed somewhere on this spectrum: OH BOY. We need an overhaul. Hmm. I think a few things just need polishing. Here’s the truth: no matter where you fall, a refresh might be precisely what you need next. Not a whole new...
17 days ago • 1 min read
Hello Reader, It’s not my usual style to email you on the weekend, but since you opened this, it’s clear you were destined to learn something delightful today. Here’s your fun fact: Today is not only my birthday—it’s also National Scrabble Day! Yes, the iconic word game we all know and love has its own day, celebrated on April 13th, the birthday of Scrabble’s inventor, Alfred Mosher Butts. Yes, that’s really his name. I’ll pause while, like me, you giggle that his name is Butts. I am forever...
19 days ago • 1 min read
Hello Reader, and how are ya? It’s a glorious day in the neighborhood and today at Judi 411 Enterprises, we are celebrating my very own internet holiday: 411 Day! Like Jesus, I am everywhere, and like His Dad, I’m taking today as a day of rest. That means I’m off the grid for questions, but here’s your invitation: Be your own Google today. Dive into something new, learn a fact that surprises you, and then bring it back to see if you can stump me! That’s it! Show me what you got! If you manage...
21 days ago • 1 min read
Hi Reader, my cherub, If you missed my full-page ad in the Wall Street Journal, let me share some exciting news: April is my birthday month! Specifically, I celebrate on April 13th…cash gifts only. I AM KIDDING! I will accept chocolate. I also honor Judi 411 Day on April 11th because if you're not creating an Internet holiday for your brand, are you truly living? And, of course, as an enthusiastic recycler, composter, and minimal car user, I’m fully committed to Earth Day on April 22nd! April...
24 days ago • 1 min read
Hi Reader, Happy April Fool's Day! Try not to get tricked today... or, as I call it, "just another Tuesday at the office!"This month's conversation starter:Who's still hooked on Wordle, and how many tries did it take you to admit you're addicted?I’ll admit that I resisted joining the Wordle Posse (it’s the contrarian in me), but once I did, it became my morning coffee ritual.Then I joined the Connections Connection, and a few months ago, my younger daughter, Ivy, turned me on to Strands, a...
about 1 month ago • 1 min read
