Hi Reader, It's summertime, and the living is easy—or so the saying goes. With summer movie releases taking over the screens, I found myself thinking about the classic debate: Which is better—books or their movie adaptations? I love to imagine who would play the characters in a book while reading, but that’s where my biblio-imagination ends. I need the film pros to bring it all to life visually. (And yes, I just made up that word, “biblio-imagination.” Isn’t language great?!) And because I...
5 days ago • 1 min read
Hi Reader, If you’ve ever had one of these moments: “I want to launch this new service, but the copy isn’t clicking.” “I’m about to send this one-sheet to a podcast producer, and I’m not sure it’s clear.” “My website is okay, but could it convert better?” That’s where the Copy Consult Package comes in. Here’s what you can send my way: A direct mail piece you want reviewed before it hits mailboxes A sales email you need to punch up A brochure or flyer you need to get over the finish line A...
10 days ago • 1 min read
Hi Reader, I’ve had a longstanding interest in archetypes—The Hero, The Mentor, The Rebel, The Sage. I love them all. But recently, I discovered a new one: The Reluctant Copywriter. She’s a web designer. Talented. Visual. Detail-obsessed in the best way. She can spot bad kerning from across the room. She knows when a button should be dusty rose vs. blush pink. She lives for a good white space moment. But somehow… she’s now writing websites. It started innocently enough. A client said, “You’re...
12 days ago • 1 min read
Hi Reader, Let’s talk about what 15 minutes of focused copy help can do. Sometimes, you don’t need a complete rewrite. You just need: A stronger subject line A more compelling lead paragraph A podcast one-sheet that’s tight and clear A quick proofread before something goes to print An email nurture sequence that actually nurtures, not reports the news That’s precisely what the Copy Consult Package is for—quick-turn, smart support from someone who gets what you’re trying to say and how to say...
16 days ago • 1 min read
Hi Reader, First, Happy Juneteenth! 🎉 Celebrating freedom, resilience, and joy today and always! ❤️💛💚 As much as I complain about New England winters, I’ve always said that the reward for trudging through snow, ice storms, and the like is the sweet reward of summer in New England. I am a summer gal and intend to soak up every moment I can. Which is why I'll be out of the office on Fridays this summer. Starting June 20th through August 29th, I’ll be checking items off my summer bucket list,...
17 days ago • 1 min read
Hi Reader, You know when a website looks good, but the words don’t quite work? That was the case for VectorHX, a consulting firm at the intersection of innovation and experience design. Founder Eric Karofsky had a clear mission: to craft better customer, user, and employee experiences. But the homepage? It needed help telling that story. Eric came to me wanting to clarify his message and make sure his site actually reflected the real value he delivers: Helping brands reimagine the moments...
19 days ago • 1 min read
Hi Reader, I know the weather’s been a whole mood lately, but here’s a little ray of sunshine to brighten your inbox and your marketing life. The Copy Consult Package is back for a Summer Flash Sale—and it’s better than ever. Now through Friday, July 4, you can grab 5 hours for $1,000, and use that time in 15-minute increments whenever you need it, through December 31, 2025. This one’s especially for: DIY marketers doing it all, who want a trusted second set of eyes Business owners who want...
24 days ago • 1 min read
Hey there! Here’s the kicker: a business owner told me they weren’t being found on Google—and then casually mentioned they were thinking about ditching their blog. Wait, what? That’s like showing up to a marathon with one shoe and wondering why you’re not winning. Regular, SEO-optimized blog content is one of the best ways to get noticed online. Without it, your site’s just sitting there looking pretty, but not doing much else. I get it—writing a blog post every month can feel like one more...
26 days ago • 1 min read
Hey there!Summer is around the corner, and you know what that means… road trip season is upon us! One of my favorite things to do on long drives is listen to podcasts, and I’m always on the hunt for new recommendations.My favorite at the moment is Milk Street Radio with Christopher Kimball. This podcast is a food lover’s dream, blending expert interviews, international cuisine, cooking tips, and food history. Each episode dives into the "why" behind food, offering practical advice, recipe...
about 1 month ago • 1 min read
