Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
“It doesn’t sound like me” (and it doesn’t sell either)
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Hi Reader, A recent client came to me with a familiar line: “My website doesn’t sound like me—and it isn’t converting.” The copy had been stitched together from templates and AI drafts. Efficient? Sure. Effective? No. What we did: Interview, not intake. I asked for stories, not bullet points. Positioning first. Who they are for—and who they aren’t. Voice map. Phrases they actually say, verbs with teeth, zero filler. Page surgery. Clear headlines, scannable proof, concrete offers. Results: higher time on page, more qualified inquiries, and emails that arrived with, “I feel like you were talking to me.” AI can imitate voice. It can’t fake vision. That’s your job—my job is translating it into language that works. If you want that outcome without the templates, I’m your writer. This is the same kind of clarity work I bring to Alchemy Three clients when messaging needs to be sharp, human, and conversion-ready. Work with me: judi411.com Best, P.S. If your own site feels close—but not quite there—the work usually comes down to one focused rewrite done properly. That’s exactly how I work with clients when clarity matters more than volume. If you’re ready to talk about that kind of project, here’s where we start → [Download Your Guide Today] |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Maybe you thought I was being quiet. But no. We just had an operational hiccup — or as we prefer to call it over here at Judi 411 Enterprises… a plot twist. And we love us some of those. Three emails (Feb 3, 10, and 12) didn’t go out. But since we ain’t saving lives over here, this too shall pass. And instead of backtracking, we move forward — strategically. The one email I most wanted you to see was this: I’m now officially listed as a content writer with Alchemy Three Marketing...
Hi Reader, Here we are — the end of January. If 2025 was the Year of the Snake, I think I shed at least six layers: old habits, old goals, a business plan that didn’t make it past Groundhog Day. Now that the dust (and scales) have settled, what’s left is something real. Something human. I’ve spent the past year helping business owners rewrite copy that looked fine on the surface but didn’t feel like them. And if I’ve learned anything, it’s this: people don’t connect with polish. They connect...
Hi Reader, It’s been a while since I mentioned any client books… although I did hint at this one a few times last fall. And now it’s here. 🔥 See Dick Throw a Hissy Fit: The Rise and Predictable Fall of U.S. Culture is officially open for early access. Working alongside Dr. Lauran Star on this book was a true labor of love, with a message as unprecedented as the times we are living in—but with far more receipts. Disruptive doesn’t begin to cover it. Before the culture wars. Before the outrage...