Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Financial services messaging is its own animal
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Hi Reader, So… in my last email, I shared that I’m officially listed as a content writer with Alchemy Three and Alchemy Wealth Marketing. And several of you asked a very reasonable question, because you replied and asked: “Wait—what’s Alchemy Wealth Marketing? How’s it different than Alchemy Three?” Fair question. Great question. Love curious readers. And since each brand deserves its own attention, I’m giving them exactly that. Alchemy Wealth Marketing Alchemy Wealth Marketing is a marketing agency dedicated to the financial services space—supporting financial advisors with the kind of strategy, messaging, and content that helps them stand out, earn trust, and grow. If you’ve ever tried to write for this industry, you already know: Financial services messaging is its own animal. It has to be clear, compelling, human… and it has to walk the compliance line without sounding like it was written by a robot who’s afraid of feelings. And this is where I come in. I have a 30+ year track record in financial services, across multiple roles, and I understand this world from the inside out. I’m also FINRA-arbitrator trained, which means I know how to hold the tension between strong marketing and smart compliance—without draining the life out of the message. In other words: I can make the dense make sense… and keep it clean. And Tara? Tara Johnson (founder of Alchemy Wealth Marketing) has literally called me “The Secret Weapon.” (Except now it’s not so secret.) 💌 For financial services firms that want clearer messaging If you’re an RIA, insurance firm (risk or investment), CPA firm, or a financial services practice with a smart offer that’s hard to explain, Alchemy Wealth Marketing and I can help. Together, we can: ✔ translate complex services into clear, client-friendly messaging ✔ build a voice that sounds like you (and stays consistent) ✔ create marketing that earns trust and drives action ✔ stay mindful of compliance without draining the life out of your message Reply to this email and tell me what you’re building and where your messaging feels stuck. I’d love to connect. Best, P.S. If you’re an RIA, CPA, or insurance firm and your messaging feels too dense, too vague, or too “industry,” let’s simplify it. Book a Clarity Call: www.judi411.com/contact |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Most professional copy sounds like it survived a committee and lost its will to live. Safe writing is forgettable writing—and forgettable writing is expensive. A few ways to surface voice without going off the rails: Choose verbs that move. “Provide” does nothing. “Build, cut, deliver, earn” do the work. Say the sharp thing cleanly. One crisp line beats four polite paragraphs. Keep the reader in the room. “You” outperforms “our clients.” Always. Leave a fingerprint. A phrase you’re...
Hi Reader, A recent client came to me with a familiar line: “My website doesn’t sound like me—and it isn’t converting.” The copy had been stitched together from templates and AI drafts. Efficient? Sure. Effective? No. What we did: Interview, not intake. I asked for stories, not bullet points. Positioning first. Who they are for—and who they aren’t. Voice map. Phrases they actually say, verbs with teeth, zero filler. Page surgery. Clear headlines, scannable proof, concrete offers. Results:...
Hi Reader, Maybe you thought I was being quiet. But no. We just had an operational hiccup — or as we prefer to call it over here at Judi 411 Enterprises… a plot twist. And we love us some of those. Three emails (Feb 3, 10, and 12) didn’t go out. But since we ain’t saving lives over here, this too shall pass. And instead of backtracking, we move forward — strategically. The one email I most wanted you to see was this: I’m now officially listed as a content writer with Alchemy Three Marketing...