Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Plot twist!
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Hi Reader, Maybe you thought I was being quiet. But no. We just had an operational hiccup — or as we prefer to call it over here at Judi 411 Enterprises… a plot twist. And we love us some of those. Three emails (Feb 3, 10, and 12) didn’t go out. But since we ain’t saving lives over here, this too shall pass. And instead of backtracking, we move forward — strategically. The one email I most wanted you to see was this: I’m now officially listed as a content writer with Alchemy Three Marketing and Alchemy Wealth Marketing. This isn’t about a badge. It’s about being the writer agencies bring in when the messaging needs to be: • clear without being clinical That’s the lane. When Alchemy needs senior-level writing that can step into complex industries and get up to speed fast, they call me. When I see a need bigger than copy, I call them. That’s how strong partnerships work. And since you missed the other two emails, here’s the condensed wisdom: Storytelling is business infrastructure. Authority comes from precision. Voice is a competitive advantage. That’s the throughline of everything I do. If you run an agency — or lead a financial, legal, or regulated firm — and your messaging needs to hold up under scrutiny and still convert, reply, and tell me what you’re building. Best, P.S. If your message feels close but not quite right, it usually takes one focused rewrite to change the trajectory. That’s my specialty. |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Here we are — the end of January. If 2025 was the Year of the Snake, I think I shed at least six layers: old habits, old goals, a business plan that didn’t make it past Groundhog Day. Now that the dust (and scales) have settled, what’s left is something real. Something human. I’ve spent the past year helping business owners rewrite copy that looked fine on the surface but didn’t feel like them. And if I’ve learned anything, it’s this: people don’t connect with polish. They connect...
Hi Reader, It’s been a while since I mentioned any client books… although I did hint at this one a few times last fall. And now it’s here. 🔥 See Dick Throw a Hissy Fit: The Rise and Predictable Fall of U.S. Culture is officially open for early access. Working alongside Dr. Lauran Star on this book was a true labor of love, with a message as unprecedented as the times we are living in—but with far more receipts. Disruptive doesn’t begin to cover it. Before the culture wars. Before the outrage...
Hi Reader, Let’s talk about shortcuts. No, not driving shortcuts (hit reply if you want some doozies), another variety. 2025 was the Year of the Snake, and if we’re sticking with that metaphor, I shed a few skins of my own—habits, expectations, even a perfectly good business plan that didn’t survive February. But lately, I’ve been noticing a different kind of shedding happening out there in the wild: people stripping the humanity right out of their writing. You’ve seen it too. Maybe you’ve...