Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Writer’s block? Or decision paralysis?
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Hi Reader, Today’s hot writing take: Writer’s block isn’t real. It’s a costume fear wears when it wants to look artistic. Most of the time, you’re not “blocked.” You’re avoiding the first bad draft—the one that clears the path to something better. Here’s what works:
Action kills hesitation. Every time. It’s also why agency teams love working with me: I can step in mid-stream, get oriented fast, and get the words moving again. If your business writing is stuck in “someday,” I can help you find words that move again. Work with me: judi411.com Best, P.S. When the problem isn’t ability but decision paralysis, the fastest way forward is focused work with a clear scope. That’s why I offer a Priority Project Package—one high-impact piece, defined upfront, designed to move things forward without overwhelm. If that sounds like what you need right now, you can read more about it here → [Pick Your Priority Package] |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, In case you missed my billboard on Route 93… I am now officially one of the funniest writers on the planet. This distinction comes courtesy of the Erma Bombeck Writing Competition, hosted by the Washington-Centerville Public Library in Ohio, which means actual librarians were involved. And we all know librarians are the superheroes of free speech. So yes. Superhero-verified. My essay, Deck the Wall Halls with Other People’s Furniture: A Love Letter to Allston Christmas, placed Top...
Hi Reader, So… in my last email, I shared that I’m officially listed as a content writer with Alchemy Three and Alchemy Wealth Marketing. And several of you asked a very reasonable question, because you replied and asked: “Wait—what’s Alchemy Wealth Marketing? How’s it different than Alchemy Three?” Fair question. Great question. Love curious readers. And since each brand deserves its own attention, I’m giving them exactly that. Alchemy Wealth Marketing Alchemy Wealth Marketing is a marketing...
Hi Reader, Most professional copy sounds like it survived a committee and lost its will to live. Safe writing is forgettable writing—and forgettable writing is expensive. A few ways to surface voice without going off the rails: Choose verbs that move. “Provide” does nothing. “Build, cut, deliver, earn” do the work. Say the sharp thing cleanly. One crisp line beats four polite paragraphs. Keep the reader in the room. “You” outperforms “our clients.” Always. Leave a fingerprint. A phrase you’re...