Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
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Hi Reader, Here we are — the end of January. If 2025 was the Year of the Snake, I think I shed at least six layers: old habits, old goals, a business plan that didn’t make it past Groundhog Day. Now that the dust (and scales) have settled, what’s left is something real. Something human. I’ve spent the past year helping business owners rewrite copy that looked fine on the surface but didn’t feel like them. And if I’ve learned anything, it’s this: people don’t connect with polish. They connect with truth. So in 2026, I’m doubling down on the human stuff. Real stories. Real voice. Real connection. The kind that makes your reader nod, laugh, or think, “Were they eavesdropping on my life?” That’s what I’m exploring over on Substack — the behind-the-scenes look at how I write, rewrite, and sometimes completely blow things up in the name of clarity and connection. It’s where I experiment, rant, and talk about what’s really working (and what’s not) in writing that sells because it’s real. If that sounds like your kind of thing, join me there: Here’s to ending January with the one thing we actually need to keep: our voice. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, It’s been a while since I mentioned any client books… although I did hint at this one a few times last fall. And now it’s here. 🔥 See Dick Throw a Hissy Fit: The Rise and Predictable Fall of U.S. Culture is officially open for early access. Working alongside Dr. Lauran Star on this book was a true labor of love, with a message as unprecedented as the times we are living in—but with far more receipts. Disruptive doesn’t begin to cover it. Before the culture wars. Before the outrage...
Hi Reader, Let’s talk about shortcuts. No, not driving shortcuts (hit reply if you want some doozies), another variety. 2025 was the Year of the Snake, and if we’re sticking with that metaphor, I shed a few skins of my own—habits, expectations, even a perfectly good business plan that didn’t survive February. But lately, I’ve been noticing a different kind of shedding happening out there in the wild: people stripping the humanity right out of their writing. You’ve seen it too. Maybe you’ve...
Hi Reader, You know I love a good collaboration, and today I’m celebrating one that deserves the spotlight. I recently worked with Eric Karofsky of VectorHX on the messaging for his newly launched case study page—and it’s officially live. 🎉 Here it is if you want to take a peek: https://www.vectorhx.com/work What I love most about this project is how Eric and I approached it on two levels: The meta level: telling the overarching story of his work—how he helps teams translate complexity into...