Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
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Hi Reader, Here we are — the end of January. If 2025 was the Year of the Snake, I think I shed at least six layers: old habits, old goals, a business plan that didn’t make it past Groundhog Day. Now that the dust (and scales) have settled, what’s left is something real. Something human. I’ve spent the past year helping business owners rewrite copy that looked fine on the surface but didn’t feel like them. And if I’ve learned anything, it’s this: people don’t connect with polish. They connect with truth. So in 2026, I’m doubling down on the human stuff. Real stories. Real voice. Real connection. The kind that makes your reader nod, laugh, or think, “Were they eavesdropping on my life?” That’s what I’m exploring over on Substack — the behind-the-scenes look at how I write, rewrite, and sometimes completely blow things up in the name of clarity and connection. It’s where I experiment, rant, and talk about what’s really working (and what’s not) in writing that sells because it’s real. If that sounds like your kind of thing, join me there: Here’s to ending January with the one thing we actually need to keep: our voice. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, I’ve already introduced you to Alchemy Wealth Marketing, and now— as I promised—I want to give Alchemy Three Marketing its own spotlight. Because this is the kind of marketing agency I love being aligned with: smart, strategic, collaborative… and built for business owners who are tired of guessing. Alchemy Three Marketing Alchemy Three Marketing supports professional services companies—both B2B and B2C—with the strategy and execution needed to create real momentum, without the...
Hi Reader, You don’t need a cabin in the woods to write consistently. You need rhythm. My own ritual is simple: Coffee. Always. A fifteen-minute brain dump—everything that doesn’t belong in the draft. Music that matches the mood of what I’m writing. One clean document named after the client, not the chaos. No incense. No “manifesting.” Simple repetition that tells my brain: we write now. That kind of repeatable system is what makes long-term agency partnerships work—and what keeps client...
Hi Reader, Today’s hot writing take: Writer’s block isn’t real. It’s a costume fear wears when it wants to look artistic. Most of the time, you’re not “blocked.” You’re avoiding the first bad draft—the one that clears the path to something better. Here’s what works: Write something terrible on purpose. Ugly words are still words. Change your medium. Dictate, handwrite, type standing up. Lower the bar. Write a sentence, not a chapter. Move your body. Ideas sneak in when you’re not looking for...