profile

Judi 411 | Judi Harrington

Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"

a cup of coffee next to an open book
Featured Post

Judi 411 Day

Hi Reader, April 11th is 4/11 Day around here. Which means it’s my personal holiday dedicated to clarity, context, and actually knowing what’s going on. So let’s apply that energy to one of the most common things people say to me: “It doesn’t sound like me.” That sentence isn’t about confidence. It’s about confusion. In Scrabble terms, it’s having letters on the rack but no clear move on the board. The writing is fine. The words are accurate. But the strategy isn’t clear. Usually, one of...

round fondant cake with happy birthday candle

Hi Reader, April is my birthday month. Which, if you’ve been here for any length of time, you know I treat like a world event. As I should. It’s also the month of my completely made-up internet holiday, 4/11 Day. And Earth Day. Which matters to me more than I probably talk about out loud. (Composting. Recycling. Reusable bags. Farmers markets. Walking when I can. Minimal driving. You know. Mother Earth things.) April holds a lot. Here’s another fun fact that delights me every single year: I...

person holding ipad near white ceramic mug and laptop

Hi Reader, Three months into 2026, and it’s been a ride. A few highlights from the first quarter: Client wins: websites rewritten, books launched, clarity restored. My own lessons: done beats perfect, every time. What’s next: new workshops, one-on-one coaching spots opening soon, and a few projects I can’t wait to tell you about. If you want to see more behind the curtain—writing stories, experiments, and what I’m learning in real time—you’ll find it on Substack: 👉 Write Like You Mean It And...

A person writing on a notebook with a pen

Hi Reader, Anne Lamott calls it the Shitty First Draft—SFD if you’re talking in mixed company—and she nailed it. Every solid piece of writing starts bloated, nervous, and trying way too hard to sound smart. The first draft’s job isn’t to impress anyone. It’s to exist. To get the truth on the page, so you have something to work with later. Here’s how I think about it: Drafting is confession. Say it all. Be messy, human, unfiltered. Editing is architecture. Strip out what doesn’t belong so what...

two women sitting on chair

Hi Reader, Early in my business, I offered a service called Testimonial Scribe. I interviewed my clients’ happiest customers and asked a simple question: “What would you tell your best friend about working with them?” That’s when the real story surfaced. Not polished. Not corporate. Specific. Lived experience. The language clients used often clarified a company’s value better than anything on its website. Over time, that work evolved into case studies. Because eventually, social proof needs...

Hi Reader, I’ve already introduced you to Alchemy Wealth Marketing, and now— as I promised—I want to give Alchemy Three Marketing its own spotlight. Because this is the kind of marketing agency I love being aligned with: smart, strategic, collaborative… and built for business owners who are tired of guessing. Alchemy Three Marketing Alchemy Three Marketing supports professional services companies—both B2B and B2C—with the strategy and execution needed to create real momentum, without the...

white paper beside white ceramic mug

Hi Reader, You don’t need a cabin in the woods to write consistently. You need rhythm. My own ritual is simple: Coffee. Always. A fifteen-minute brain dump—everything that doesn’t belong in the draft. Music that matches the mood of what I’m writing. One clean document named after the client, not the chaos. No incense. No “manifesting.” Simple repetition that tells my brain: we write now. That kind of repeatable system is what makes long-term agency partnerships work—and what keeps client...

black and white typewriter on green table

Hi Reader, Today’s hot writing take: Writer’s block isn’t real. It’s a costume fear wears when it wants to look artistic. Most of the time, you’re not “blocked.” You’re avoiding the first bad draft—the one that clears the path to something better. Here’s what works: Write something terrible on purpose. Ugly words are still words. Change your medium. Dictate, handwrite, type standing up. Lower the bar. Write a sentence, not a chapter. Move your body. Ideas sneak in when you’re not looking for...

yellow and white trophy

Hi Reader, In case you missed my billboard on Route 93… I am now officially one of the funniest writers on the planet. This distinction comes courtesy of the Erma Bombeck Writing Competition, hosted by the Washington-Centerville Public Library in Ohio, which means actual librarians were involved. And we all know librarians are the superheroes of free speech. So yes. Superhero-verified. My essay, Deck the Wall Halls with Other People’s Furniture: A Love Letter to Allston Christmas, placed Top...

green plant in clear glass vase

Hi Reader, So… in my last email, I shared that I’m officially listed as a content writer with Alchemy Three and Alchemy Wealth Marketing. And several of you asked a very reasonable question, because you replied and asked: “Wait—what’s Alchemy Wealth Marketing? How’s it different than Alchemy Three?” Fair question. Great question. Love curious readers. And since each brand deserves its own attention, I’m giving them exactly that. Alchemy Wealth Marketing Alchemy Wealth Marketing is a marketing...