Hi Reader, One of my favorite expressions is this: You can't read the label when you live inside the bottle. It's why writing your own website is so difficult. It's also why AI can only take you so far. Neither one can solve the biggest challenge: proximity. When you've spent years building a business, it's hard to tell the difference between what everybody knows and what only you know. The assumptions become invisible. The language feels obvious. The stories you've told a hundred times no...
8 days ago • 1 min read
Hi Reader, Most people who reach out to me think they have a writing problem. Their website doesn't sound like them anymore. Their LinkedIn profile feels dated. They keep rewriting the same paragraph, convinced the next version will finally be the one that clicks. Sometimes they're right. More often, the website is the symptom. It's revealing that the business has changed, and the language hasn't caught up yet. That's why I almost never start by talking about copy. I'm much more interested in...
15 days ago • 1 min read
Hi Reader, This is the final email I'll send about the Judi 411 Summer Copy Consult Package. Tomorrow is July 31, and I'll be closing the offer. Over the past few weeks, I've had a number of conversations with people about the writing projects they've been carrying around longer than they'd like. Most of these projects aren't stuck because they lack importance. They're stuck because client work takes priority, deadlines shift, and new opportunities demand attention. Before you know it,...
20 days ago • 1 min read
Hi Reader, We’ve covered your summer listening. We’ve covered your quick-hit reading. Which brings me to a very specific category: Beachside or poolside reading. The kind of book you toss in your bag, pull out with sandy hands, and read while half-listening for “Mom?” or “Can you watch this?” from somewhere in the distance. — If you’re looking for something that fits that exact moment, I have a suggestion. (And yes, I wrote it. Stay with me.) Fuckery: The Life and Times of A Legend (In Her...
22 days ago • 1 min read
Hi Reader, A quick update on the Judi 411 Summer Copy Consult Package. One of the reasons I decided to bring this offer back is because it has always been popular. Every time I've offered it, the spots have filled before the deadline. I think that's because it solves a very specific problem. Most business owners don't wake up needing a complete website rewrite. They wake up with a collection of writing projects that have been sitting on the back burner for far too long. The package was...
27 days ago • 1 min read
Hi Reader, “I don’t want to sound like a mansplainer.” That was the brief. Not a brand voice document. Not a 27-page strategy deck. Just that one sentence—and I knew exactly what he meant, because I already knew who we were trying to reach… and more importantly, what she had absolutely no patience for. The woman this site speaks to isn’t new to money. She’s built a career, a business, a life that works—and she can spot the usual financial copy from a mile away. The over-explaining. The...
29 days ago • 1 min read
Hi Reader, Last week, I gave you something to listen to on your summer travels. This week, I’m coming in with something to read. Because at some point, you will find yourself: stuck in an airport lounge sitting in the car while everyone else runs in “real quick” or hiding in the bathroom for a few blessed minutes of quiet while someone yells, “WHAT ARE WE DOING TODAY??” And when that moment comes… you’ll want something easy. — I’ve pulled together a handful of my favorite writing...
about 1 month ago • 1 min read
Hi Reader, Last week I mentioned that I was bringing back one of my most popular offers. Here's why people love it. Most business owners have a collection of writing projects that live in a strange middle ground. They're important enough to stay on the list, but not urgent enough to get done. Over time, those projects begin to pile up. The website doesn't quite reflect where the business is today. Marketing materials need attention. Opportunities come along that require a stronger bio, a...
about 1 month ago • 1 min read
Hi Reader, Most business owners have a collection of writing projects that live in a strange middle ground. They're important enough to stay on the list, but not urgent enough to get done. Over time, those projects begin to pile up. The website doesn't quite reflect where the business is today. Marketing materials need attention. Opportunities come along that require a stronger bio, a better LinkedIn profile, or a clearer way of talking about what you do. That's why one of my most popular...
about 1 month ago • 1 min read
