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Hi Reader,

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Confession time: I love a good plan. Until I don’t.

Last January, I had a gorgeous color-coded content calendar that could’ve won awards for ambition. By February, it was quietly weeping in a corner while I ignored it. Turns out, my business plan wasn’t the only thing that got tossed out the window in the Year of the Snake.

Here’s what I’ve learned about planning without strangling your own creativity:

1. Pick your pillars. Three to five themes that matter to you and your audience. Not what the gurus say you “should” post—what you actually care about.

2. Rotate, don’t rinse-and-repeat. Your audience doesn’t need a calendar—they need your energy. Mix things up enough to keep it interesting, but keep showing up in the lanes that feel true.

3. Leave room for the unexpected. The off-the-cuff post. The client story that makes you laugh-snort coffee. The rant about AI-written copy that’s coming later this month (spoiler alert).

When you plan from a place of clarity—not panic—you stop chasing algorithms and start trusting your own rhythm.

So this year, my content calendar looks less like a battle plan and more like a living, breathing thing. It flexes. It forgives. It follows where the creative spark leads.

What about you? Do you have a plan—or a map with room to wander? Hit reply and tell me how you’re plotting your way into 2026.

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Best,

P.S. If you’re trying to decide what content actually deserves a place on your calendar, start here:

The Top 10 Things a Copywriter Can Write for You walks through the content pieces that create momentum—and which ones can wait.

​Download it here → ​

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