Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
A Quick Win I Had to Share
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Hi Reader, You know I love a good collaboration, and today I’m celebrating one that deserves the spotlight. I recently worked with Eric Karofsky of VectorHX on the messaging for his newly launched case study page—and it’s officially live. 🎉 Here it is if you want to take a peek: https://www.vectorhx.com/work What I love most about this project is how Eric and I approached it on two levels: The meta level: telling the overarching story of his work—how he helps teams translate complexity into clarity across AI adoption, UX strategy, and digital product design. The zoomed-in level: crafting language that invites readers to dig into individual case studies and see precisely how he transforms big, technical challenges into measurable results. The result? A page that shows his expertise without overwhelming anyone with jargon. It’s smart, clean, and compelling—perfect for the technically minded decision-makers he serves. And perfect for you, too. If you’re a business owner whose work is complex, technical, or tough to explain, a well-crafted case study page isn’t optional—it’s a credibility engine. And with the right story strategy behind it, it can also become a magnet for the clients you most want to work with. If your work lives in the land of “it depends,” “it’s complicated,” or “how much time do you have?” let’s talk about creating the same kind of clarity around your work. 📆 Schedule a clarity call here. Onward and upward, P.S. If this example sparks ideas—or questions—I recommend starting with my free guide, The Top 10 Things a Copywriter Can Write for You. It’s a clear way to see what’s working, what’s missing, and where to focus next → [Grab The Guide Here] |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Confession time: I love a good plan. Until I don’t. Last January, I had a gorgeous color-coded content calendar that could’ve won awards for ambition. By February, it was quietly weeping in a corner while I ignored it. Turns out, my business plan wasn’t the only thing that got tossed out the window in the Year of the Snake. Here’s what I’ve learned about planning without strangling your own creativity: 1. Pick your pillars. Three to five themes that matter to you and your audience....
Hi Reader, Let’s be honest—2025 was a lot. It gave. It took. It stretched. It whispered, then shouted, “Are you paying attention yet?” I was. Eventually. Somewhere between the deadlines, the drafts, and the heartbreak of losing my long-time partner, I learned that deep rest isn’t laziness. It’s medicine. When I finally stopped running on fumes, the silence had something to say. And what it said was this: You can’t create from exhaustion. I also learned that shedding what no longer serves...
Hi Reader, You know how I tend to slip into stealth mode at the end of the year. It’s not that anything’s wrong — it’s December being December. I go quiet, Judi 411 powers down, and I spend a few weeks recalibrating with leftovers, reflection, and the occasional existential cookie. But a new year has arrived, and with it comes news that deserves a drumroll: My second book is officially being shopped around. Yep. We’re doing the thing. It’s called Merry-ish: Unwrapped Tales from the Most(ly)...