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Hi Reader, Let’s be honest—2025 was a lot. It gave. It took. It stretched. It whispered, then shouted, “Are you paying attention yet?” I was. Eventually. Somewhere between the deadlines, the drafts, and the heartbreak of losing my long-time partner, I learned that deep rest isn’t laziness. It’s medicine. When I finally stopped running on fumes, the silence had something to say. And what it said was this: You can’t create from exhaustion. I also learned that shedding what no longer serves me—old projects, outdated expectations, and a few should-have-known-better habits—isn’t loss. It’s clarity. Which, fittingly enough, made sense in the Year of the Snake—the year of shedding skins, old identities, and, in my case, a business plan I’d chucked out the window by the end of January. And honestly, it felt great. There’s power in letting things (and people, and plans) fall away so you can see what’s still standing with you. So as 2026 starts to hum to life, I’m not making resolutions. I’m making space. Space for words that mean something. Space for joy that isn’t scheduled. Space for whatever wants to be written next. Your turn. What did 2025 teach you the hard way? What are you bringing forward, and what are you leaving right where it belongs—in the past? Hit reply and tell me. I promise to read every response (preferably with coffee in hand and my laptop exactly where it belongs—on the kitchen table covered in Post-its). Here’s to rest, release, and whatever brave new stories 2026 has in store. Best, |
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, A recent client came to me with a familiar line: “My website doesn’t sound like me—and it isn’t converting.” The copy had been stitched together from templates and AI drafts. Efficient? Sure. Effective? No. What we did: Interview, not intake. I asked for stories, not bullet points. Positioning first. Who they are for—and who they aren’t. Voice map. Phrases they actually say, verbs with teeth, zero filler. Page surgery. Clear headlines, scannable proof, concrete offers. Results:...
Hi Reader, Maybe you thought I was being quiet. But no. We just had an operational hiccup — or as we prefer to call it over here at Judi 411 Enterprises… a plot twist. And we love us some of those. Three emails (Feb 3, 10, and 12) didn’t go out. But since we ain’t saving lives over here, this too shall pass. And instead of backtracking, we move forward — strategically. The one email I most wanted you to see was this: I’m now officially listed as a content writer with Alchemy Three Marketing...
Hi Reader, Here we are — the end of January. If 2025 was the Year of the Snake, I think I shed at least six layers: old habits, old goals, a business plan that didn’t make it past Groundhog Day. Now that the dust (and scales) have settled, what’s left is something real. Something human. I’ve spent the past year helping business owners rewrite copy that looked fine on the surface but didn’t feel like them. And if I’ve learned anything, it’s this: people don’t connect with polish. They connect...