Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Shortcuts don’t save time if they cost you trust.
|
Hi Reader, Let’s talk about shortcuts. No, not driving shortcuts (hit reply if you want some doozies), another variety. 2025 was the Year of the Snake, and if we’re sticking with that metaphor, I shed a few skins of my own—habits, expectations, even a perfectly good business plan that didn’t survive February. But lately, I’ve been noticing a different kind of shedding happening out there in the wild: people stripping the humanity right out of their writing. You’ve seen it too. Maybe you’ve even tried it. The “AI wrote my website in five minutes” experiment. Spoiler alert: I’ve been the one quietly rewriting those sites ever since. Here’s the thing—AI can churn out sentences, but it can’t mean them. It doesn’t know your heartbreak, your humor, or the moment you decided to start your business in the first place. It can’t make a reader feel seen, or understood, or inspired to click that button. When I say shortcuts cost you trust, this is what I mean. Because your words are currency—and when they sound like everyone else’s, they lose their value fast. So if 2025 was the year of shedding, 2026 is the year of returning. Returning to real voice. Real story. Real connection. The stuff algorithms can’t fake and shortcuts can’t replace. What are you ready to reclaim this year? The skin you’ve outgrown? The story that’s waiting to be told in your own words? Hit reply and tell me. I’m listening—no robots involved. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, You know I love a good collaboration, and today I’m celebrating one that deserves the spotlight. I recently worked with Eric Karofsky of VectorHX on the messaging for his newly launched case study page—and it’s officially live. 🎉 Here it is if you want to take a peek: https://www.vectorhx.com/work What I love most about this project is how Eric and I approached it on two levels: The meta level: telling the overarching story of his work—how he helps teams translate complexity into...
Hi Reader, Confession time: I love a good plan. Until I don’t. Last January, I had a gorgeous color-coded content calendar that could’ve won awards for ambition. By February, it was quietly weeping in a corner while I ignored it. Turns out, my business plan wasn’t the only thing that got tossed out the window in the Year of the Snake. Here’s what I’ve learned about planning without strangling your own creativity: 1. Pick your pillars. Three to five themes that matter to you and your audience....
Hi Reader, Let’s be honest—2025 was a lot. It gave. It took. It stretched. It whispered, then shouted, “Are you paying attention yet?” I was. Eventually. Somewhere between the deadlines, the drafts, and the heartbreak of losing my long-time partner, I learned that deep rest isn’t laziness. It’s medicine. When I finally stopped running on fumes, the silence had something to say. And what it said was this: You can’t create from exhaustion. I also learned that shedding what no longer serves...