Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Shortcuts don’t save time if they cost you trust.
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Hi Reader, Let’s talk about shortcuts. No, not driving shortcuts (hit reply if you want some doozies), another variety. 2025 was the Year of the Snake, and if we’re sticking with that metaphor, I shed a few skins of my own—habits, expectations, even a perfectly good business plan that didn’t survive February. But lately, I’ve been noticing a different kind of shedding happening out there in the wild: people stripping the humanity right out of their writing. You’ve seen it too. Maybe you’ve even tried it. The “AI wrote my website in five minutes” experiment. Spoiler alert: I’ve been the one quietly rewriting those sites ever since. Here’s the thing—AI can churn out sentences, but it can’t mean them. It doesn’t know your heartbreak, your humor, or the moment you decided to start your business in the first place. It can’t make a reader feel seen, or understood, or inspired to click that button. When I say shortcuts cost you trust, this is what I mean. Because your words are currency—and when they sound like everyone else’s, they lose their value fast. So if 2025 was the year of shedding, 2026 is the year of returning. Returning to real voice. Real story. Real connection. The stuff algorithms can’t fake and shortcuts can’t replace. What are you ready to reclaim this year? The skin you’ve outgrown? The story that’s waiting to be told in your own words? Hit reply and tell me. I’m listening—no robots involved. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Today’s hot writing take: Writer’s block isn’t real. It’s a costume fear wears when it wants to look artistic. Most of the time, you’re not “blocked.” You’re avoiding the first bad draft—the one that clears the path to something better. Here’s what works: Write something terrible on purpose. Ugly words are still words. Change your medium. Dictate, handwrite, type standing up. Lower the bar. Write a sentence, not a chapter. Move your body. Ideas sneak in when you’re not looking for...
Hi Reader, In case you missed my billboard on Route 93… I am now officially one of the funniest writers on the planet. This distinction comes courtesy of the Erma Bombeck Writing Competition, hosted by the Washington-Centerville Public Library in Ohio, which means actual librarians were involved. And we all know librarians are the superheroes of free speech. So yes. Superhero-verified. My essay, Deck the Wall Halls with Other People’s Furniture: A Love Letter to Allston Christmas, placed Top...
Hi Reader, So… in my last email, I shared that I’m officially listed as a content writer with Alchemy Three and Alchemy Wealth Marketing. And several of you asked a very reasonable question, because you replied and asked: “Wait—what’s Alchemy Wealth Marketing? How’s it different than Alchemy Three?” Fair question. Great question. Love curious readers. And since each brand deserves its own attention, I’m giving them exactly that. Alchemy Wealth Marketing Alchemy Wealth Marketing is a marketing...