Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Your Website Is Not a Crockpot
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Hey there, Lately, I’ve been knee-deep in writing websites (showcases coming soon!), which has me thinking about a common misconception: Once your website is done, your job is finished. Let’s be clear—your website is not a crockpot. You can’t just “set it and forget it.” Because when you do, it’s bound to go stale. Your business evolves. Your offers change. The way people search for and engage with businesses shifts. If your website isn’t keeping up, you’re leaving opportunities (and money) on the table. That’s why you should revisit your site at least once a year—to make sure it’s still working for you, not against you. If it’s been a while since you last looked at your website with fresh eyes, let’s change that. Book a Walk & Talk Website Review with Wolf Dog Marketing, and I’ll help you figure out what’s working, what’s not, and what updates will make the biggest impact. Book Your Walk & Talk Website Review Talk soon, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Anne Lamott calls it the Shitty First Draft—SFD if you’re talking in mixed company—and she nailed it. Every solid piece of writing starts bloated, nervous, and trying way too hard to sound smart. The first draft’s job isn’t to impress anyone. It’s to exist. To get the truth on the page, so you have something to work with later. Here’s how I think about it: Drafting is confession. Say it all. Be messy, human, unfiltered. Editing is architecture. Strip out what doesn’t belong so what...
Hi Reader, Early in my business, I offered a service called Testimonial Scribe. I interviewed my clients’ happiest customers and asked a simple question: “What would you tell your best friend about working with them?” That’s when the real story surfaced. Not polished. Not corporate. Specific. Lived experience. The language clients used often clarified a company’s value better than anything on its website. Over time, that work evolved into case studies. Because eventually, social proof needs...
Hi Reader, I’ve already introduced you to Alchemy Wealth Marketing, and now— as I promised—I want to give Alchemy Three Marketing its own spotlight. Because this is the kind of marketing agency I love being aligned with: smart, strategic, collaborative… and built for business owners who are tired of guessing. Alchemy Three Marketing Alchemy Three Marketing supports professional services companies—both B2B and B2C—with the strategy and execution needed to create real momentum, without the...