Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Your Website Is Not a Crockpot
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Hey there, Lately, I’ve been knee-deep in writing websites (showcases coming soon!), which has me thinking about a common misconception: Once your website is done, your job is finished. Let’s be clear—your website is not a crockpot. You can’t just “set it and forget it.” Because when you do, it’s bound to go stale. Your business evolves. Your offers change. The way people search for and engage with businesses shifts. If your website isn’t keeping up, you’re leaving opportunities (and money) on the table. That’s why you should revisit your site at least once a year—to make sure it’s still working for you, not against you. If it’s been a while since you last looked at your website with fresh eyes, let’s change that. Book a Walk & Talk Website Review with Wolf Dog Marketing, and I’ll help you figure out what’s working, what’s not, and what updates will make the biggest impact. Book Your Walk & Talk Website Review Talk soon, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, It’s launch day. Animal Mayhem: When Wild Things Go Wilder is officially out in the world. Twenty-four true stories.Animals behaving brilliantly and badly.Humans who believed they were in charge. Including me. The story I mentioned last fall — the one that started over coffee and disappeared into a drawer — now has a proper home in print. It involves a beloved pet, a confident assumption, and the kind of mistaken identity that only improves with time. Gina Ramsey has curated...
Hi Reader, April is a lot around here. Birthday month. 4/11 Day. Earth Day. A whole lot of talk about voice, clarity, and saying what you actually mean. If there’s a thread running through all of it, it’s this: Clarity comes from paying attention, not pushing harder. When you slow down enough to notice what matters—who you want to speak to, what they’re really struggling with, and what you want to be known for—your voice gets steadier. Decisions get easier. Waste drops away. That’s the work...
Hi Reader, my fellow Earthling, I think about sustainability a lot. In how I live. In how I consume. And in how much unnecessary effort I’m willing to tolerate. That’s true for writing, too. Voice doesn’t show up because you try harder or wait longer. It shows up when you ask better questions before you start writing. That’s why I created the Voice Clarity Session. It’s a focused, proprietary process I use to: Extract your natural voice (not invent one) Amplify the language your audience...