Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Your Website Is Not a Crockpot
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Hey there, Lately, I’ve been knee-deep in writing websites (showcases coming soon!), which has me thinking about a common misconception: Once your website is done, your job is finished. Let’s be clear—your website is not a crockpot. You can’t just “set it and forget it.” Because when you do, it’s bound to go stale. Your business evolves. Your offers change. The way people search for and engage with businesses shifts. If your website isn’t keeping up, you’re leaving opportunities (and money) on the table. That’s why you should revisit your site at least once a year—to make sure it’s still working for you, not against you. If it’s been a while since you last looked at your website with fresh eyes, let’s change that. Book a Walk & Talk Website Review with Wolf Dog Marketing, and I’ll help you figure out what’s working, what’s not, and what updates will make the biggest impact. Book Your Walk & Talk Website Review Talk soon, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, my fellow Earthling, I think about sustainability a lot. In how I live. In how I consume. And in how much unnecessary effort I’m willing to tolerate. That’s true for writing, too. Voice doesn’t show up because you try harder or wait longer. It shows up when you ask better questions before you start writing. That’s why I created the Voice Clarity Session. It’s a focused, proprietary process I use to: Extract your natural voice (not invent one) Amplify the language your audience...
Hi Reader, Last fall, I told you I’d been accepted into an anthology called Animal Mayhem: When Wild Things Go Wilder. As promised, here’s the rest of the story. My contribution began over coffee with friends — the way many good stories do. I told a tale about a dear friend’s pet. There was mistaken identity. Absolute confidence. Spectacular wrongness. It became legend. Eventually, I wrote it down. It lived briefly on a long-ago blog. Then it went into a drawer. Where it has been sitting for...
Hi Reader, Release the doves. It is the day you have all been waiting for. April 13th—my birthday. (No gifts necessary; send cash.) And in case you’re new here, I share a birthday with Alfred Mosher Butts, the inventor of Scrabble. This feels correct. So, in honor of this auspicious alignment, I present: Scrabble Myths… Busted. Myth #1: I am a cut-throat Scrabble player. You may have heard the warnings. “Don’t play Scrabble with Judi unless you’re prepared for bloodshed.” Friends, nothing...