Hey there, Lately, I’ve been knee-deep in writing websites (showcases coming soon!), which has me thinking about a common misconception: Once your website is done, your job is finished. Let’s be clear—your website is not a crockpot. You can’t just “set it and forget it.” Because when you do, it’s bound to go stale. Your business evolves. Your offers change. The way people search for and engage with businesses shifts. If your website isn’t keeping up, you’re leaving opportunities (and money) on the table. That’s why you should revisit your site at least once a year—to make sure it’s still working for you, not against you. If it’s been a while since you last looked at your website with fresh eyes, let’s change that. Book a Walk & Talk Website Review with Wolf Dog Marketing, and I’ll help you figure out what’s working, what’s not, and what updates will make the biggest impact. Book Your Walk & Talk Website Review Talk soon, |
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, It’s road trip season when we pack snacks, cue up the playlists, and hit the road with no particular place to go. So it feels only fitting that I just wrapped up a project that took me on a whole different kind of ride. The brand-new website for Driven2Connect is live—and writing the copy for this one? Let’s just say I was working outside my usual lane. Driven2Connect uses motorsports to teach leadership, emotional intelligence, and team performance. That’s right. Actual...
Hi Reader, I’m writing to you from the salty shores of Ogunquit, Maine, where the air smells like lobster rolls and sunscreen, and the biggest decisions are: beach towel or sand chair? One more swim or one more chapter? (Spoiler: it’s usually both.) This week, I’m revisiting Tales of the City by Armistead Maupin—a series of books I fell in love with back in college. It began as a newspaper column in the San Francisco Chronicle in the 1970s, then evolved into a novel, a series, and ultimately...
Hi Reader, Here’s how it all went down. Friend: Are you still working on your next book? Me: Yes. Gotcha, didn’t I? No, I’m not engaged. (Please, I just got divorced!) No, I didn’t join a cult. And no, I’m not running off to open a goat farm in Vermont. (I mean… not yet.) What I did say yes to? Something way scarier: the half-finished, genre-confused, plot-wobbly manuscript that’s been giving me side-eye from the deep, dark depths of my Google Drive. And to make it worse, I said I’d work on...