Your Website Is Not a Crockpot


Hey there,

Lately, I’ve been knee-deep in writing websites (showcases coming soon!), which has me thinking about a common misconception: Once your website is done, your job is finished.

Let’s be clear—your website is not a crockpot. You can’t just “set it and forget it.” Because when you do, it’s bound to go stale.

Your business evolves. Your offers change. The way people search for and engage with businesses shifts. If your website isn’t keeping up, you’re leaving opportunities (and money) on the table. That’s why you should revisit your site at least once a year—to make sure it’s still working for you, not against you.

If it’s been a while since you last looked at your website with fresh eyes, let’s change that. Book a Walk & Talk Website Review with Wolf Dog Marketing, and I’ll help you figure out what’s working, what’s not, and what updates will make the biggest impact.

Book Your Walk & Talk Website Review

Talk soon,

Judi 411 | Judi Harrington

Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"

Read more from Judi 411 | Judi Harrington
A person writing on a piece of paper

Hi Reader, Hope you grabbed that free copywriter guide last week—the response has been amazing! Now, let's talk about something completely different. I've got signed copies of Fuckery ready to go, but here's the twist—you have no idea how many are lurking in my secret stash. $19.99 gets you one, plus free shipping (for a limited time). Want it personalized with a little extra Judi flair? Add $5 and consider it done. But don't wait too long. Once these babies leave my hands, they're gone. And...

Two wildebeests stand in a dusty enclosure with other animals.

Hi Reader, Big news: my latest story has been accepted into Animal Mayhem: When Wild Things Go Wilder, part of Gina Ramsey’s joyfully chaotic Burnt Gloveboxes anthology series. My contribution? Picture Comedy of Errors meets National Geographic—a spectacularly gross misunderstanding involving the animal kingdom, a well-intentioned but totally wrong assumption, and the kind of moment you can’t un-hear (or un-see). When I saw the call for submissions, I knew instantly: this piece had found its...

Assortment of pumpkins and gourds on hay bales

Hi Reader, I hope you borrowed my Halloween hack and bought candy you didn’t like—because who needs 73 mini Snickers haunting the house? Better to buy yourself some time instead. Now here we are…on the cusp of turning the clocks back. You know what that means: 🍁 Deep Writing Season is about to begin here at Judi 411 Enterprises. This is the stretch of the year I live for: slippers on, candle lit, dog snoring nearby, and that long-neglected manuscript pulled back into the light. Mine’s been on...