Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Your Website Is Not a Crockpot
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Hey there, Lately, I’ve been knee-deep in writing websites (showcases coming soon!), which has me thinking about a common misconception: Once your website is done, your job is finished. Let’s be clear—your website is not a crockpot. You can’t just “set it and forget it.” Because when you do, it’s bound to go stale. Your business evolves. Your offers change. The way people search for and engage with businesses shifts. If your website isn’t keeping up, you’re leaving opportunities (and money) on the table. That’s why you should revisit your site at least once a year—to make sure it’s still working for you, not against you. If it’s been a while since you last looked at your website with fresh eyes, let’s change that. Book a Walk & Talk Website Review with Wolf Dog Marketing, and I’ll help you figure out what’s working, what’s not, and what updates will make the biggest impact. Book Your Walk & Talk Website Review Talk soon, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, If you’re heading out on a summer road trip, I have a recommendation. Not gas station snacks (although… important). Not a playlist you’ll skip through after 12 minutes. Something better. — Over the past couple of years, I’ve had the chance to sit down on a handful of podcasts and talk about the work I do—writing, story, and how to actually sound like yourself on the page (a concept that remains wildly underrated). Especially in industries where “sounding like yourself” still has to...
Hi Reader, Everybody wants to talk about tactics. Should I start a podcast? Do I need a YouTube channel? What about Instagram? Paid ads? A landing page? Maybe. But before we talk about any of that, I have a question: Where are you leading people? Years ago, a client hired me to write a series of direct mail letters. He owned a trades business, and direct mail had been successful for him. The letters would thank customers for their business and include a gentle request for referrals. Then he...
Hi Reader, Here’s a question I get a lot: “What comes first—branding or messaging?” And my answer is: yes. Because the truth is, people start where they feel the pain. Sometimes the pain is the words. They’re doing great work, but the messaging isn’t landing.It feels too dense, too generic, too “professional.” That’s when they start with me. We clarify the voice, sharpen the message, and suddenly the next step is obvious: The visuals need to rise to meet it. That’s when I send them to Heard...