Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Road Trip Season, Spark Plugs, and a Brand-New Website Launch 🚗💨
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​ Hi Reader, It’s road trip season when we pack snacks, cue up the playlists, and hit the road with no particular place to go. So it feels only fitting that I just wrapped up a project that took me on a whole different kind of ride. The brand-new website for Driven2Connect is live—and writing the copy for this one? Let’s just say I was working outside my usual lane. Driven2Connect uses motorsports to teach leadership, emotional intelligence, and team performance. That’s right. Actual high-speed, gear-grinding, adrenaline-fueled motorsports… in service of turning people into better humans and stronger leaders. Pretty badass, right? Now here’s the kicker: I think a tire check means glancing to make sure there are four of them. I once asked what a spark plug does and immediately forgot the answer. And still—I drove this one over the finish line, no tow truck required. Big thanks to longtime client and brilliant co-pilot Fereshteh Fattaahi of Slant Consulting, who spearheaded the project and kept me between the lines. Curious what it looks like when leadership training merges with the racetrack? ​Check out the new Driven2Connect site.​ Keep on keeping on… ​ Best, P.S. Whether your website needs a full overhaul or just a quick tune-up, I’ve got tiered copy services to match. Take a spin through the new tiered options here.​ ​ |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, I’m writing to you from the salty shores of Ogunquit, Maine, where the air smells like lobster rolls and sunscreen, and the biggest decisions are: beach towel or sand chair? One more swim or one more chapter? (Spoiler: it’s usually both.) This week, I’m revisiting Tales of the City by Armistead Maupin—a series of books I fell in love with back in college. It began as a newspaper column in the San Francisco Chronicle in the 1970s, then evolved into a novel, a series, and ultimately...
Hi Reader, Here’s how it all went down. Friend: Are you still working on your next book? Me: Yes. Gotcha, didn’t I? No, I’m not engaged. (Please, I just got divorced!) No, I didn’t join a cult. And no, I’m not running off to open a goat farm in Vermont. (I mean… not yet.) What I did say yes to? Something way scarier: the half-finished, genre-confused, plot-wobbly manuscript that’s been giving me side-eye from the deep, dark depths of my Google Drive. And to make it worse, I said I’d work on...
Hi Reader, A few months ago, fellow copywriter Christine McShane interviewed me for a LinkedIn Minute talk, where I shared one do, one don’t, and one don’t worry about it when it comes to copywriting. In case you missed the video, here’s my advice in email form—because good copywriting advice is worth repeating. DO: Have a conversation, not a lecture.Ever been stuck listening to someone who loves the sound of their own voice? Yeah, let’s not do that in our writing. Good copy should feel like...