Hello Reader, Young Padawan, Thanks to the magic of scheduling emails, when you read this, I’ll be soaking up the sun on the sandy beaches of Aruba with a good book in hand! I mean, is there any better way to kick off National Reading Month? I’d love to hear what you’re diving into these days. Recently, I’ve enjoyed The Midnight Library, a tremendous feat of the imagination that depicts a breathtaking version of the afterlife. I’ve also enjoyed The Art Forger and The Lioness of Boston. The latter two are connected to Isabella Stewart Gardner, whose museum is a beloved landmark in Boston. What about you? Hit reply and share a book you’ve enjoyed—I’m always on the lookout for new recommendations! Also, if you’re curious about email automation, feel free to reply. We can discuss it further when I return to the office! Looking forward to hearing from you! Best, P.S. Those with a keen eye for themes might have picked up on this, but if you’re new here, let me fill you in. At the beginning of each month, I like to kick things off with a conversation starter. If there's a topic you'd like me to dive into or share my thoughts on, just hit reply and let me know! P.S. And a reminder to everyone: as subscribers to my list, I’m always a reply button away to answer any and all your writing-related questions, especially if you have a BOOK IDEA! |
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hello, Reader, my fellow word lover, We’ve all heard the saying, “If you’re the smartest person in the room, it’s time to find a different room.” If you know me, you’ve likely heard me say it more than once—it’s one of my mantras. When I start feeling too wise for my own good (or, as I like to joke, putting the “ass” in “wiseass”), I grab my metaphorical backpack and seek out new adventures. After all, who wants to be the smartest one when there’s so much more to learn? One of the smarter...
Hey there, March 2nd is Dr. Seuss’s birthday, and in my world, that means it’s also a day to remember my late mother, who—without fail—dressed as the Cat in the Hat on Dr. Seuss’ birthday. Listen, we all have our hobbies. This was hers. And she wore that striped hat with gusto. Dr. Seuss gave us plenty of whimsical rhymes and wacky characters, but he also imparted lessons in empathy. "Horton Hears a Who" reminds us that a person’s a person, no matter how small. "The Sneetches" tells us that...
Hey there, Lately, I’ve been knee-deep in writing websites (showcases coming soon!), which has me thinking about a common misconception: Once your website is done, your job is finished. Let’s be clear—your website is not a crockpot. You can’t just “set it and forget it.” Because when you do, it’s bound to go stale. Your business evolves. Your offers change. The way people search for and engage with businesses shifts. If your website isn’t keeping up, you’re leaving opportunities (and money)...