Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
A Little Empathy, in Honor of Dr. Seuss (and My Mom)
|
Hey there, March 2nd is Dr. Seuss’s birthday, and in my world, that means it’s also a day to remember my late mother, who—without fail—dressed as the Cat in the Hat on Dr. Seuss’ birthday. Listen, we all have our hobbies. This was hers. And she wore that striped hat with gusto. Dr. Seuss gave us plenty of whimsical rhymes and wacky characters, but he also imparted lessons in empathy. "Horton Hears a Who" reminds us that a person’s a person, no matter how small. "The Sneetches" tells us that the stars on our bellies don’t determine our worth. "How the Grinch Stole Christmas?" That story teaches us that a heart—even a Grinchy one—can grow when shown a little kindness. If there was ever a time in human history to take those lessons to heart, it’s now. The relentless onslaught of bad news has so many of us activated—angry, grieving, overwhelmed. And if you’re not feeling that way, you might be catching the collateral damage of someone who is. Either way, it’s rough out there. So today, in honor of Dr. Seuss, my mom, and that ridiculous hat, here’s my gentle ask: Be kind. Extend grace. Lead with empathy. It won’t solve everything, but it’s a start. With love (and maybe a little Seussian rhyme), |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Let’s talk about something I’ve seen over and over: A business invests in gorgeous branding.A stunning website.A logo that makes them feel like they finally arrived. And then the copy reads like… a placeholder. Not bad.Not wrong.Just generic. And that disconnect is expensive. Especially in highly regulated industries like real estate, finance, and law, where your message must be both compelling and accurate. Because when your visuals say premium, thoughtful, intentional…but your...
Hi Reader, Want to know the fastest way to flatten your voice? Start writing the way your industry writes. I see this all the time in highly regulated spaces—finance, real estate, law—where people think “professional” means: vague over-explained allergic to verbs packed with words that don’t actually point to anything real But here’s the twist:mission-driven organizations do it too. Nonprofits. Associations. Higher ed. Not because they don’t have something to say…but because they’re trying to...
Hi Reader, A quick behind-the-scenes note from the agency world: Most people assume writers are brought in only to support client work.And yes—absolutely. That’s a big part of what I do. But one of my favorite ways to partner with agencies is fortifying their own brand—so their voice is clear, their positioning is strong, and their work is easier to understand the moment someone lands on their site. Especially when that work lives in highly regulated industries, where clarity and precision...