|
Hey there, March 2nd is Dr. Seuss’s birthday, and in my world, that means it’s also a day to remember my late mother, who—without fail—dressed as the Cat in the Hat on Dr. Seuss’ birthday. Listen, we all have our hobbies. This was hers. And she wore that striped hat with gusto. Dr. Seuss gave us plenty of whimsical rhymes and wacky characters, but he also imparted lessons in empathy. "Horton Hears a Who" reminds us that a person’s a person, no matter how small. "The Sneetches" tells us that the stars on our bellies don’t determine our worth. "How the Grinch Stole Christmas?" That story teaches us that a heart—even a Grinchy one—can grow when shown a little kindness. If there was ever a time in human history to take those lessons to heart, it’s now. The relentless onslaught of bad news has so many of us activated—angry, grieving, overwhelmed. And if you’re not feeling that way, you might be catching the collateral damage of someone who is. Either way, it’s rough out there. So today, in honor of Dr. Seuss, my mom, and that ridiculous hat, here’s my gentle ask: Be kind. Extend grace. Lead with empathy. It won’t solve everything, but it’s a start. With love (and maybe a little Seussian rhyme), |
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Most professional copy sounds like it survived a committee and lost its will to live. Safe writing is forgettable writing—and forgettable writing is expensive. A few ways to surface voice without going off the rails: Choose verbs that move. “Provide” does nothing. “Build, cut, deliver, earn” do the work. Say the sharp thing cleanly. One crisp line beats four polite paragraphs. Keep the reader in the room. “You” outperforms “our clients.” Always. Leave a fingerprint. A phrase you’re...
Hi Reader, A recent client came to me with a familiar line: “My website doesn’t sound like me—and it isn’t converting.” The copy had been stitched together from templates and AI drafts. Efficient? Sure. Effective? No. What we did: Interview, not intake. I asked for stories, not bullet points. Positioning first. Who they are for—and who they aren’t. Voice map. Phrases they actually say, verbs with teeth, zero filler. Page surgery. Clear headlines, scannable proof, concrete offers. Results:...
Hi Reader, Maybe you thought I was being quiet. But no. We just had an operational hiccup — or as we prefer to call it over here at Judi 411 Enterprises… a plot twist. And we love us some of those. Three emails (Feb 3, 10, and 12) didn’t go out. But since we ain’t saving lives over here, this too shall pass. And instead of backtracking, we move forward — strategically. The one email I most wanted you to see was this: I’m now officially listed as a content writer with Alchemy Three Marketing...