Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
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Hi Reader, Last week I mentioned that I was bringing back one of my most popular offers. Here's why people love it. Most business owners have a collection of writing projects that live in a strange middle ground. They're important enough to stay on the list, but not urgent enough to get done. Over time, those projects begin to pile up. The website doesn't quite reflect where the business is today. Marketing materials need attention. Opportunities come along that require a stronger bio, a better LinkedIn profile, or a clearer way of talking about what you do. The Judi 411 Summer Copy Consult Package was designed for exactly this situation. The package includes four hours of my time that you can use however you'd like between now and December 31. You can use the time all at once or in 15-minute increments. The goal is simple: to give you a practical way to move writing projects off your list and into the world. Clients have used this time for: • Website reviews and revisions The investment is $1,000, and you'll have until the end of the year to use your consult time. I've also attached a one-page overview that explains how the package works. If you're wondering whether it's a good fit, that'll answer most of your questions. I'm making 10 packages available. If you'd like one of them, hit reply and say, "I'm in." I'll send an invoice and reserve your place. Questions? Hit reply and ask away. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, One of the questions I hear most often is, "What actually happens in a Voice Clarity Intensive?" The easiest way to answer that is to tell you what happened with one of my clients. He came to me because his employee benefits firm had a name that sounded more like a marketing agency. He assumed the company name was getting in the way. It wasn't. He wasn't about to change the company name. What he needed was language that made it immediately obvious what he did. People hire...
Hi Reader, One of my favorite moments in client work is when we realize we've been trying to solve the wrong problem. That happened recently with a client who owns a college admissions consulting business. She came to me because she wanted to create a thought leadership brand alongside her business—something that would speak more directly to parents and support them through the college application process. It seemed straightforward enough. The longer we talked, the more I realized we weren't...
Hi Reader, One of my favorite expressions is this: You can't read the label when you live inside the bottle. It's why writing your own website is so difficult. It's also why AI can only take you so far. Neither one can solve the biggest challenge: proximity. When you've spent years building a business, it's hard to tell the difference between what everybody knows and what only you know. The assumptions become invisible. The language feels obvious. The stories you've told a hundred times no...