Hi Reader,

One of the questions I hear most often is, "What actually happens in a Voice Clarity Intensive?"

The easiest way to answer that is to tell you what happened with one of my clients.

He came to me because his employee benefits firm had a name that sounded more like a marketing agency. He assumed the company name was getting in the way.

It wasn't.

He wasn't about to change the company name. What he needed was language that made it immediately obvious what he did.

People hire companies.

They buy from people.

As we talked, we uncovered the sentence he'd been looking for:

Your second biggest expense shouldn't run on autopilot. I reduce benefits costs without blowing up everything and everyone around you.

That sentence tells you what he does. It tells you how he does it. It even hints at what it's like to work with him. More importantly, it gives people something they can remember—and repeat.

After we finished working together, Kevin shared this on LinkedIn:

"She has an uncanny way to immediately understand your topic (no matter how technical or boring) and package it in an insanely easy-to-understand & highly impactful message."

That was incredibly generous of Kevin to say.

From my side of the table, it never feels like I'm creating something from scratch. It feels like we're uncovering something that's been there all along, just waiting to be said out loud.

That's the moment I wait for in every Voice Clarity Intensive.

If you'd like to explore those questions on your own, start with the Voice Clarity Workbook.​

If you'd like a little more context on how I approach this work, you'll find it on my Make It Easy to Refer You page.

And if you're wondering what your sentence might be, hit reply or book a Clarity Call.​

Let's find your sentence.

Best,