Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Quick heads-up for Q4 planning
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​ Hi Reader, Quick FYI as we head into Q4 planning: I'm now an approved provider with the Commonwealth Corporation Workforce Training Fund. 🎉 Translation: if your company is in Massachusetts, you might qualify for funding to get your team LinkedIn training that actually works. My 4-hour LinkedIn Profile Workshop covers headlines, About sections, optimized experience descriptions, and professional visuals—practical, actionable stuff that actually moves the needle. No need to decide anything right now—I just wanted to give you a heads-up that it's an option. You can check eligibility here:https://commcorp.org/program/workforce-training-fund-program/ More planning ideas coming your way in November. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, October is for spooky stories, clever costumes, and using “whom” correctly. (Terrifying, I know.) Over on Substack, I’m still dishing out Word Nerd Wednesday each week. Still, if you haven’t crossed the threshold into subscriber territory, you’re missing the good stuff: the unfiltered essays, the writing life chronicles, the behind-the-scenes of what it takes to write honestly—about everything from motherhood to grief to grammar gaffes. 👻 Think of it as a haunted house of heartfelt...
Hi Reader, my fellow language lover, Some of you have heard this rant before. Maybe you’ve even nodded politely while quietly deleting your last email that began with “I just wanted to check in…” But like most things worth repeating—ABBA songs, sunscreen, and “don’t text your ex”—this one bears repeating. Let’s talk about my nemesis: the word “just.” Not “just” as in justice for all (that I’m here for). I’m talking about the sneaky, squishy, apologetic “just” that slips into our sentences...
Hi Reader, my fellow inmate, A question I hear all the time when writing website copy and blogs is: "How much do you focus on SEO?" Short answer? It matters. But not as much as making sure the words on your site sound like you. SEO is like a neon sign—it can help bring people to your door. But once they’re inside, if the experience doesn’t match what they expected, they’re walking right back out. You don’t just want traffic. You want connection. You want the right people to land on your site,...