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Hi Reader, my fellow language lover,

Some of you have heard this rant before. Maybe you’ve even nodded politely while quietly deleting your last email that began with “I just wanted to check in…” But like most things worth repeating—ABBA songs, sunscreen, and “don’t text your ex”—this one bears repeating.

Let’s talk about my nemesis: the word “just.”

Not “just” as in justice for all (that I’m here for). I’m talking about the sneaky, squishy, apologetic “just” that slips into our sentences like an unwanted guest who didn’t bring wine.

“I just think…”
“I’m just wondering…”
“I just wanted to say…”

NO. STOP. DELETE.

Every time I see it, I feel an involuntary twitch in my editor’s soul. And yes, I’ve been known to throw a dramatic sigh and mutter, “Not on my watch.” Because here’s the thing: “just” is a confidence killer masquerading as a polite gesture. It undermines your authority, waters down your message, and tells the world you’re not sure you’re allowed to be here.

And let me say this (oh yes, I’m going there today): the “just” habit seems to be a disproportionately female affliction. It’s no accident. Women are socially conditioned to soften their tone, qualify their thoughts, and apologize for having the audacity to exist with opinions.

“Just wondering…”
“Just checking…”
“Just hoping this isn’t too much trouble…”

It’s not your fault. But it is something you can fix.

(Side note: Yes, I’m on a roll today. Thank you for asking.)

So here’s what I need you to do: Go find your last email, blog post, or internal monologue. Seek out every “just.” Read the sentence again without it. Notice how much stronger it sounds? How much more direct? How your words finally say what you meant to say?

That’s the magic.

And if you’re still clinging to “just” like it’s your emotional support filler word, I get it. But I also happen to offer services that can help. Whether you want me to scrub your copy clean (Done For You), or sit beside you as you find your no-nonsense voice (Done With You), I’m here.

But don’t you dare come to me with “just” in your draft.

I warned you. 😉

On a mission (and a soapbox),
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Best,

P.S. I’ve got a resource called 7 Stellar Writing Resources that’ll help you sharpen your language and kick “just” to the curb. And nope, it’s not “just a little guide.” It’s the real deal. Grab it here.​

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