Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
It rarely starts as a writing problem.
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Hi Reader, Most people who reach out to me think they have a writing problem. Their website doesn't sound like them anymore. Their LinkedIn profile feels dated. They keep rewriting the same paragraph, convinced the next version will finally be the one that clicks. Sometimes they're right. More often, the website is the symptom. It's revealing that the business has changed, and the language hasn't caught up yet. That's why I almost never start by talking about copy. I'm much more interested in what's changed. What conversations are you having today that you weren't having three years ago? What do clients thank you for that your website barely mentions? What do people consistently misunderstand about what you do? The answers to those questions almost always tell me more than the words on the page. I've learned that people like to work through those questions in different ways. If you're someone who likes to sit with a good question and figure things out on your own, I created the Voice Clarity Workbook for exactly that. It's a self-guided way to uncover what's changed and where your message may have fallen out of step with your business. If you're the kind of person who likes to gather a little more information before deciding what's next, I've put together an overview of my Make It Easy to Refer You process, including how the Voice Clarity Intensive fits into it. And if you're reading this thinking, I'd rather just talk it through with another human, hit reply or book a Clarity Call. We'll spend a few minutes figuring out whether a Voice Clarity Intensive is the right next step. However you choose to begin, begin with clarity. Everything else gets easier after that. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, One of the questions I hear most often is, "What actually happens in a Voice Clarity Intensive?" The easiest way to answer that is to tell you what happened with one of my clients. He came to me because his employee benefits firm had a name that sounded more like a marketing agency. He assumed the company name was getting in the way. It wasn't. He wasn't about to change the company name. What he needed was language that made it immediately obvious what he did. People hire...
Hi Reader, One of my favorite moments in client work is when we realize we've been trying to solve the wrong problem. That happened recently with a client who owns a college admissions consulting business. She came to me because she wanted to create a thought leadership brand alongside her business—something that would speak more directly to parents and support them through the college application process. It seemed straightforward enough. The longer we talked, the more I realized we weren't...
Hi Reader, One of my favorite expressions is this: You can't read the label when you live inside the bottle. It's why writing your own website is so difficult. It's also why AI can only take you so far. Neither one can solve the biggest challenge: proximity. When you've spent years building a business, it's hard to tell the difference between what everybody knows and what only you know. The assumptions become invisible. The language feels obvious. The stories you've told a hundred times no...