Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Final reminder
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Hi Reader, This is the final email I'll send about the Judi 411 Summer Copy Consult Package. Tomorrow is July 31, and I'll be closing the offer. Over the past few weeks, I've had a number of conversations with people about the writing projects they've been carrying around longer than they'd like. Most of these projects aren't stuck because they lack importance. They're stuck because client work takes priority, deadlines shift, and new opportunities demand attention. Before you know it, another six months has gone by. That's the challenge with these middle-sized writing projects. They're important enough to stay on the list, but not urgent enough to consistently make it to the top of it. The Judi 411 Summer Copy Consult Package was designed to create a little momentum. Four hours of my time. A practical way to move some of those lingering projects across the finish line. The investment is $1,000, and you'll have until December 31 to use your time. If you've been thinking about it, consider this your nudge. Hit reply and say, "I'm in." I'll send an invoice and reserve your place. Questions? Hit reply and ask away. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, One of the questions I hear most often is, "What actually happens in a Voice Clarity Intensive?" The easiest way to answer that is to tell you what happened with one of my clients. He came to me because his employee benefits firm had a name that sounded more like a marketing agency. He assumed the company name was getting in the way. It wasn't. He wasn't about to change the company name. What he needed was language that made it immediately obvious what he did. People hire...
Hi Reader, One of my favorite moments in client work is when we realize we've been trying to solve the wrong problem. That happened recently with a client who owns a college admissions consulting business. She came to me because she wanted to create a thought leadership brand alongside her business—something that would speak more directly to parents and support them through the college application process. It seemed straightforward enough. The longer we talked, the more I realized we weren't...
Hi Reader, One of my favorite expressions is this: You can't read the label when you live inside the bottle. It's why writing your own website is so difficult. It's also why AI can only take you so far. Neither one can solve the biggest challenge: proximity. When you've spent years building a business, it's hard to tell the difference between what everybody knows and what only you know. The assumptions become invisible. The language feels obvious. The stories you've told a hundred times no...