Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Beachside or poolside… I’ve got your book
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Hi Reader, We’ve covered your summer listening. We’ve covered your quick-hit reading. Which brings me to a very specific category: Beachside or poolside reading. The kind of book you toss in your bag, pull out with sandy hands, and read while half-listening for “Mom?” or “Can you watch this?” from somewhere in the distance. — If you’re looking for something that fits that exact moment, I have a suggestion. (And yes, I wrote it. Stay with me.) Fuckery: The Life and Times of A Legend (In Her Own Mind) The title tends to set expectations. It delivers. — It’s a collection of stories—some funny, some a little unhinged, all very real—about the moments that shape us, unravel us, and occasionally make us stop and think, well… that was a choice. (A phrase that, coincidentally, also applies to a surprising amount of website copy I’ve seen over the years.) It’s easy to dip in and out of, which makes it perfect for: a lounge chair with one eye on your belongings a beach day with built-in interruptions or those rare, glorious stretches where no one needs anything from you — If your summer includes even a sliver of that, you can grab an autographed copy here: — It pairs well with sunscreen, a cold drink, and a sense of humor about your own life. Which, in my experience, goes a long way. Best, P.S. I know you’re tempted to grab it on Amazon. I get it. But if you can, I’d love for you to buy directly from me as a local author and artist. It means more than you know. |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, One of the questions I hear most often is, "What actually happens in a Voice Clarity Intensive?" The easiest way to answer that is to tell you what happened with one of my clients. He came to me because his employee benefits firm had a name that sounded more like a marketing agency. He assumed the company name was getting in the way. It wasn't. He wasn't about to change the company name. What he needed was language that made it immediately obvious what he did. People hire...
Hi Reader, One of my favorite moments in client work is when we realize we've been trying to solve the wrong problem. That happened recently with a client who owns a college admissions consulting business. She came to me because she wanted to create a thought leadership brand alongside her business—something that would speak more directly to parents and support them through the college application process. It seemed straightforward enough. The longer we talked, the more I realized we weren't...
Hi Reader, One of my favorite expressions is this: You can't read the label when you live inside the bottle. It's why writing your own website is so difficult. It's also why AI can only take you so far. Neither one can solve the biggest challenge: proximity. When you've spent years building a business, it's hard to tell the difference between what everybody knows and what only you know. The assumptions become invisible. The language feels obvious. The stories you've told a hundred times no...