Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Beachside or poolside… I’ve got your book
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Hi Reader, We’ve covered your summer listening. We’ve covered your quick-hit reading. Which brings me to a very specific category: Beachside or poolside reading. The kind of book you toss in your bag, pull out with sandy hands, and read while half-listening for “Mom?” or “Can you watch this?” from somewhere in the distance. — If you’re looking for something that fits that exact moment, I have a suggestion. (And yes, I wrote it. Stay with me.) Fuckery: The Life and Times of A Legend (In Her Own Mind) The title tends to set expectations. It delivers. — It’s a collection of stories—some funny, some a little unhinged, all very real—about the moments that shape us, unravel us, and occasionally make us stop and think, well… that was a choice. (A phrase that, coincidentally, also applies to a surprising amount of website copy I’ve seen over the years.) It’s easy to dip in and out of, which makes it perfect for: a lounge chair with one eye on your belongings a beach day with built-in interruptions or those rare, glorious stretches where no one needs anything from you — If your summer includes even a sliver of that, you can grab an autographed copy here: — It pairs well with sunscreen, a cold drink, and a sense of humor about your own life. Which, in my experience, goes a long way. Best, P.S. I know you’re tempted to grab it on Amazon. I get it. But if you can, I’d love for you to buy directly from me as a local author and artist. It means more than you know. |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, A quick update on the Judi 411 Summer Copy Consult Package. One of the reasons I decided to bring this offer back is because it has always been popular. Every time I've offered it, the spots have filled before the deadline. I think that's because it solves a very specific problem. Most business owners don't wake up needing a complete website rewrite. They wake up with a collection of writing projects that have been sitting on the back burner for far too long. The package was...
Hi Reader, “I don’t want to sound like a mansplainer.” That was the brief. Not a brand voice document. Not a 27-page strategy deck. Just that one sentence—and I knew exactly what he meant, because I already knew who we were trying to reach… and more importantly, what she had absolutely no patience for. The woman this site speaks to isn’t new to money. She’s built a career, a business, a life that works—and she can spot the usual financial copy from a mile away. The over-explaining. The...
Hi Reader, Last week, I gave you something to listen to on your summer travels. This week, I’m coming in with something to read. Because at some point, you will find yourself: stuck in an airport lounge sitting in the car while everyone else runs in “real quick” or hiding in the bathroom for a few blessed minutes of quiet while someone yells, “WHAT ARE WE DOING TODAY??” And when that moment comes… you’ll want something easy. — I’ve pulled together a handful of my favorite writing...