Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
A quick update
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Hi Reader, A quick update on the Judi 411 Summer Copy Consult Package. One of the reasons I decided to bring this offer back is because it has always been popular. Every time I've offered it, the spots have filled before the deadline. I think that's because it solves a very specific problem. Most business owners don't wake up needing a complete website rewrite. They wake up with a collection of writing projects that have been sitting on the back burner for far too long. The package was designed for those projects. The four hours aren't intended to solve one giant problem. They're intended to create momentum and finally move some of those lingering projects across the finish line. If you've been considering it, I'd encourage you to raise your hand sooner rather than later. Historically, this offer has sold out before the deadline. If you missed my last email, I've attached the one-page overview again so you don't have to go digging through your inbox. The investment is $1,000, and you'll have until December 31 to use your time. If you'd like one of the remaining spots, hit reply and say, "I'm in." I'll send an invoice and reserve your place. Questions? Hit reply and ask away. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, One of the questions I hear most often is, "What actually happens in a Voice Clarity Intensive?" The easiest way to answer that is to tell you what happened with one of my clients. He came to me because his employee benefits firm had a name that sounded more like a marketing agency. He assumed the company name was getting in the way. It wasn't. He wasn't about to change the company name. What he needed was language that made it immediately obvious what he did. People hire...
Hi Reader, One of my favorite moments in client work is when we realize we've been trying to solve the wrong problem. That happened recently with a client who owns a college admissions consulting business. She came to me because she wanted to create a thought leadership brand alongside her business—something that would speak more directly to parents and support them through the college application process. It seemed straightforward enough. The longer we talked, the more I realized we weren't...
Hi Reader, One of my favorite expressions is this: You can't read the label when you live inside the bottle. It's why writing your own website is so difficult. It's also why AI can only take you so far. Neither one can solve the biggest challenge: proximity. When you've spent years building a business, it's hard to tell the difference between what everybody knows and what only you know. The assumptions become invisible. The language feels obvious. The stories you've told a hundred times no...