Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Your business is complicated? Copy that.
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Hi Reader, September is the unofficial New Year for grown-ups. The air shifts. The routines reset. And whether you’re sharpening pencils or planning Q4 goals, there’s a sense of let’s do this in the air. It’s also the perfect time to take a hard look at what’s working—and what’s just… fine. Like your website. If you’ve ever caught yourself saying: “My business is hard to explain…” You're not alone. You’re also my favorite kind of client. Most websites fall into two camps: over-polished and vague, or stiff and robotic. Neither sounds like you. And neither converts. That’s where I come in. 📣 I write strategic, personality-packed website copy for: ✔️ Experts with layered offerings ✔️ Consultants and creatives with bold ideas ✔️ Professionals in law, finance, real estate, and tech who want to sound human (but still credible) Think of your site as a house that needs a little love—my refresh packages fall between a full gut renovation and simple cosmetic fixes, focusing on the rooms that matter most. Let’s get your words working as hard as you do. Start here → Website Copywriting Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, September is the unofficial New Year for grown-ups. The air shifts. The routines reset. And whether you’re sharpening pencils or planning Q4 goals, there’s a sense of let’s do this in the air. It’s also the perfect time to take a hard look at what’s working—and what’s just… fine. Like your website. If you’ve ever caught yourself saying: “My business is hard to explain…” You're not alone. You’re also my favorite kind of client. Most websites fall into two camps: over-polished and...
Hi Reader, Thanks to the Red Sox-Yankees rivalry being back in full swing, I've had "New York, New York" stuck in my head for days. You know - the whole "if I can make it there, I can make it anywhere" thing. And it got me thinking - what if we've got it all backwards? What if you can make it anywhere... including right here in Boston? Trinette Faint had the same thought, and she created this event to prove it. I'm honored to be moderating. We're kicking off with a screening of Trinette's...
Hi Reader, Welcome to the 2025 installment of “What I did on my summer vacation.” In addition to eating all the lobsters and oysters, soaking up beach days, and taking day trips to all my favorite Massachusetts haunts (plus a few new discoveries), I also managed to pull off a full-blown website redesign. Spoiler alert: I went full Extra. Yep. The Judi 411 universe got bigger. I’ve expanded my offerings beyond copywriting into four focused service areas: ➡️ Website Writing ➡️ Custom Projects...