Hi Reader, Welcome to the 2025 installment of “What I did on my summer vacation.” In addition to eating all the lobsters and oysters, soaking up beach days, and taking day trips to all my favorite Massachusetts haunts (plus a few new discoveries), I also managed to pull off a full-blown website redesign. Spoiler alert: I went full Extra. Yep. The Judi 411 universe got bigger. I’ve expanded my offerings beyond copywriting into four focused service areas: ➡️ Website Writing ➡️Ongoing Support ➡️ Writing Coaching So whether you want done-for-you words, done-with-you guidance, or something in between, there's now a clear, easy path to get exactly what you need. And with this glow-up comes a brand-new site—one that finally captures the full scope of what I do, wrapped in a sleek, stylish new look. Don’t worry, though—the signature leopard print? Still strutting its stuff in the color palette. ✨ Huge thanks to Jen Whittemore of Wolf Dog Marketing for turning my vision into reality with her signature design magic. And big internet smooches to my favorite brand photographer, Sandra Costello, who captured the evolving essence of me, once again. Take a peek → [Explore the new site] Best, |
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Thanks to the Red Sox-Yankees rivalry being back in full swing, I've had "New York, New York" stuck in my head for days. You know - the whole "if I can make it there, I can make it anywhere" thing. And it got me thinking - what if we've got it all backwards? What if you can make it anywhere... including right here in Boston? Trinette Faint had the same thought, and she created this event to prove it. I'm honored to be moderating. We're kicking off with a screening of Trinette's...
Hi Reader, It’s that time again—back to school, back to business, and all the energy of fresh starts in the air. I’m in the thick of some really exciting announcements, and I can’t spill the beans just yet… So this week? You’re getting a cliffhanger. Stay tuned—next week, I promise, it’ll all make sense (and trust me, you won’t want to miss it). To suspense and fresh starts, Best,
Hi Reader, Happy Labor Day! While you may be sitting poolside or enjoying a day in your garden as you soak up the last days of summer, my kids and I are celebrating our favorite holiday: Allston Christmas! Every September 1st, Allston Christmas, my personal Super Bowl, descends upon Boston like clockwork. Thousands of students unleash chaos upon the city, transforming sidewalks into impromptu flea markets overflowing with discarded furniture and odds and ends. It's not just an event—it's my...