Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Judi 411 Day
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Hi Reader, April 11th is 4/11 Day around here. Which means it’s my personal holiday dedicated to clarity, context, and actually knowing what’s going on. So let’s apply that energy to one of the most common things people say to me: “It doesn’t sound like me.” That sentence isn’t about confidence. It’s about confusion. In Scrabble terms, it’s having letters on the rack but no clear move on the board. The writing is fine. The words are accurate. But the strategy isn’t clear. Usually, one of three things is happening: The audience hasn’t been clearly named The real pain point is still fuzzy The message is trying to do too many jobs at once Those aren’t talent problems. They’re clarity problems. Voice doesn’t disappear when this happens. It gets buried under too many options. And 4/11 energy says: let’s stop pretending that’s mysterious. If your message is dense, I’ll make it make sense. Best, P.S.: This is the kind of clarity I help people create in their own messaging. More on that soon. |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, April is my birthday month. Which, if you’ve been here for any length of time, you know I treat like a world event. As I should. It’s also the month of my completely made-up internet holiday, 4/11 Day. And Earth Day. Which matters to me more than I probably talk about out loud. (Composting. Recycling. Reusable bags. Farmers markets. Walking when I can. Minimal driving. You know. Mother Earth things.) April holds a lot. Here’s another fun fact that delights me every single year: I...
Hi Reader, Three months into 2026, and it’s been a ride. A few highlights from the first quarter: Client wins: websites rewritten, books launched, clarity restored. My own lessons: done beats perfect, every time. What’s next: new workshops, one-on-one coaching spots opening soon, and a few projects I can’t wait to tell you about. If you want to see more behind the curtain—writing stories, experiments, and what I’m learning in real time—you’ll find it on Substack: 👉 Write Like You Mean It And...
Hi Reader, Anne Lamott calls it the Shitty First Draft—SFD if you’re talking in mixed company—and she nailed it. Every solid piece of writing starts bloated, nervous, and trying way too hard to sound smart. The first draft’s job isn’t to impress anyone. It’s to exist. To get the truth on the page, so you have something to work with later. Here’s how I think about it: Drafting is confession. Say it all. Be messy, human, unfiltered. Editing is architecture. Strip out what doesn’t belong so what...