Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
This is usually when people reach out
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Hi Reader, Most people don’t reach out for help at the beginning. They reach out after something shifts. They’ve started hearing where the voice goes flat. That’s the moment before things get easier. That’s the work behind the Voice Clarity Intensive. Not reinvention. And it all starts with a Clarity Call, which you can book here. If your message is dense, I’ll make it make sense. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Most business owners have a collection of writing projects that live in a strange middle ground. They're important enough to stay on the list, but not urgent enough to get done. Over time, those projects begin to pile up. The website doesn't quite reflect where the business is today. Marketing materials need attention. Opportunities come along that require a stronger bio, a better LinkedIn profile, or a clearer way of talking about what you do. That's why one of my most popular...
Hi Reader, If you’re heading out on a summer road trip, I have a recommendation. Not gas station snacks (although… important). Not a playlist you’ll skip through after 12 minutes. Something better. — Over the past couple of years, I’ve had the chance to sit down on a handful of podcasts and talk about the work I do—writing, story, and how to actually sound like yourself on the page (a concept that remains wildly underrated). Especially in industries where “sounding like yourself” still has to...
Hi Reader, Everybody wants to talk about tactics. Should I start a podcast? Do I need a YouTube channel? What about Instagram? Paid ads? A landing page? Maybe. But before we talk about any of that, I have a question: Where are you leading people? Years ago, a client hired me to write a series of direct mail letters. He owned a trades business, and direct mail had been successful for him. The letters would thank customers for their business and include a gentle request for referrals. Then he...