Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
I'm bringing something back this summer
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Hi Reader, Most business owners have a collection of writing projects that live in a strange middle ground. They're important enough to stay on the list, but not urgent enough to get done. Over time, those projects begin to pile up. The website doesn't quite reflect where the business is today. Marketing materials need attention. Opportunities come along that require a stronger bio, a better LinkedIn profile, or a clearer way of talking about what you do. That's why one of my most popular offers is making a return this summer. I'll share all the details in my next email. And if you simply can't wait because you love being first, hit reply to this email and I'll spill the beans. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, One of my favorite moments in client work is when we realize we've been trying to solve the wrong problem. That happened recently with a client who owns a college admissions consulting business. She came to me because she wanted to create a thought leadership brand alongside her business—something that would speak more directly to parents and support them through the college application process. It seemed straightforward enough. The longer we talked, the more I realized we weren't...
Hi Reader, One of my favorite expressions is this: You can't read the label when you live inside the bottle. It's why writing your own website is so difficult. It's also why AI can only take you so far. Neither one can solve the biggest challenge: proximity. When you've spent years building a business, it's hard to tell the difference between what everybody knows and what only you know. The assumptions become invisible. The language feels obvious. The stories you've told a hundred times no...
Hi Reader, Most people who reach out to me think they have a writing problem. Their website doesn't sound like them anymore. Their LinkedIn profile feels dated. They keep rewriting the same paragraph, convinced the next version will finally be the one that clicks. Sometimes they're right. More often, the website is the symptom. It's revealing that the business has changed, and the language hasn't caught up yet. That's why I almost never start by talking about copy. I'm much more interested in...