Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Lauran Star’s Website Got a Glow-Up – Is Yours Next?
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Hi Reader, You know when you meet someone and think, damn, they are a FORCE—and then you see their website and think… huh? Yeah. That’s precisely what happened when Dr. Lauran Star first came to me. She said, “Judi, my website doesn’t sound like me. I need it to be bolder, stronger, more… Lauran.” Well, mission accomplished. This was a trifecta of brilliance: 🔥 Messaging & Brand Voice: Every word packs a punch. Lauran is a powerhouse, and her website needs to reflect that. The result? A triple-threat transformation that’s bold, powerful, and 100% her. Now, What About Your Website? If your site makes people go “hmmmm?” instead of “hell yes!”—it’s time for a refresh. Let’s start with a Walk & Talk Website Audit. Jen Whittemore and I are two sets of expert eyes, walking (literally) through what’s working, what’s not, and how to make your site as powerful as you are. Spots are limited. If you’re ready for a site that represents you, now’s the time.
Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, my cherub, If you missed my full-page ad in the Wall Street Journal, let me share some exciting news: April is my birthday month! Specifically, I celebrate on April 13th…cash gifts only. I AM KIDDING! I will accept chocolate. I also honor Judi 411 Day on April 11th because if you're not creating an Internet holiday for your brand, are you truly living? And, of course, as an enthusiastic recycler, composter, and minimal car user, I’m fully committed to Earth Day on April 22nd! April...
Hi Reader, Happy April Fool's Day! Try not to get tricked today... or, as I call it, "just another Tuesday at the office!"This month's conversation starter:Who's still hooked on Wordle, and how many tries did it take you to admit you're addicted?I’ll admit that I resisted joining the Wordle Posse (it’s the contrarian in me), but once I did, it became my morning coffee ritual.Then I joined the Connections Connection, and a few months ago, my younger daughter, Ivy, turned me on to Strands, a...
Hi Reader, A few months ago, I threatened you all with a good time—and now I’m making good on the promise. Grab your pom-poms and make your best “Go, Judi!” sign—I’ve got some news! I’m excited to share that I’ll be speaking on a panel at UMass Boston called "Beyond the English Major: Conversations with Alums." I’d love for you to save the date! Oh, and you know, show up. 📅 Date: April 9, 2025 ⏰ Time: 5:00 PM ET 📍 Location: UMass Boston Campus Center 3545 & Zoom We have a fantastic lineup of...