Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
April-palooza
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Hi Reader, my cherub, If you missed my full-page ad in the Wall Street Journal, let me share some exciting news: April is my birthday month! Specifically, I celebrate on April 13th…cash gifts only. I AM KIDDING! I will accept chocolate. I also honor Judi 411 Day on April 11th because if you're not creating an Internet holiday for your brand, are you truly living? And, of course, as an enthusiastic recycler, composter, and minimal car user, I’m fully committed to Earth Day on April 22nd!
(I know I am masterful at the transitioning topic game. [flips hair]) As we embrace spring cleaning in our physical homes, this season is the perfect opportunity to refresh our digital homes—our websites. Whether we clear out outdated content, update design elements, or refine our messaging to align with current goals, a website spring cleaning can breathe new life into our online presence. I know you’re thinking, “But where do I begin, Judi?” And here’s where I come in with an opportunity that frankly, will be hard to refuse. I’m excited to introduce a fantastic resource: “Pixel Perfect: Your Website Spring Cleaning Routine,” a checklist I created in collaboration with Jennifer Whittemore at Wolf Dog Marketing. As partners in the website space, we wanted to provide a straightforward way to refresh your online presence.
But wait…there’s more. The freebie has a link to schedule a Walk and Talk Website Review with Jen and me. How amazing is this? It’s my birthday month, my brand month, and the month where I channel my alter ego, Mother Earth—and YOU enjoy this freebie! What a time to be alive! So what are you waiting for? Grab that freebie, and get cleaning! Best, P.S. If a "website rewrite" is on your 2025 strategic plan and you haven't tackled it yet, Jen and I can help you, too! If you’re ready to skip the DIY checklist and want the pros to handle the heavy lifting, let’s chat about how we can take your website to the next level! Simply hit reply, and we will get the conversation started. |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, A few months ago, Gina Abudi came to me with a clear mission: she wanted to launch a LinkedIn newsletter on change management, but there was one non-negotiable—“I don’t want this to be dry.” Gina knew that change management could easily turn into a corporate snooze-fest, and she was determined to do something different—something that felt approachable, engaging, and, most importantly, fun. We began working together through copy coaching, meeting bi-weekly to clarify her content and...
Hey Reader, Last week, I sent you a freebie to help clear out the digital dust bunnies on your website. Did you peek at it yet? I hope so—it’s quick, helpful, and shines a light on stuff you’ve probably been side-eyeing for a while. And if you did take a look, I’m guessing you landed somewhere on this spectrum: OH BOY. We need an overhaul. Hmm. I think a few things just need polishing. Here’s the truth: no matter where you fall, a refresh might be precisely what you need next. Not a whole new...
Hello Reader, It’s not my usual style to email you on the weekend, but since you opened this, it’s clear you were destined to learn something delightful today. Here’s your fun fact: Today is not only my birthday—it’s also National Scrabble Day! Yes, the iconic word game we all know and love has its own day, celebrated on April 13th, the birthday of Scrabble’s inventor, Alfred Mosher Butts. Yes, that’s really his name. I’ll pause while, like me, you giggle that his name is Butts. I am forever...