Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Every masterpiece starts as a mess
|
Hi Reader, Anne Lamott calls it the Shitty First Draft—SFD if you’re talking in mixed company—and she nailed it. Every solid piece of writing starts bloated, nervous, and trying way too hard to sound smart. The first draft’s job isn’t to impress anyone. It’s to exist. To get the truth on the page, so you have something to work with later. Here’s how I think about it:
Good writing isn’t born brilliant; it’s rescued in the edit. The trick is learning to write freely—and then cut fearlessly. If your website, bio, or thought-leadership piece feels like a “shitty first draft” that got published too soon, I can help you turn it into something worth reading. Work with me: judi411.com Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Early in my business, I offered a service called Testimonial Scribe. I interviewed my clients’ happiest customers and asked a simple question: “What would you tell your best friend about working with them?” That’s when the real story surfaced. Not polished. Not corporate. Specific. Lived experience. The language clients used often clarified a company’s value better than anything on its website. Over time, that work evolved into case studies. Because eventually, social proof needs...
Hi Reader, I’ve already introduced you to Alchemy Wealth Marketing, and now— as I promised—I want to give Alchemy Three Marketing its own spotlight. Because this is the kind of marketing agency I love being aligned with: smart, strategic, collaborative… and built for business owners who are tired of guessing. Alchemy Three Marketing Alchemy Three Marketing supports professional services companies—both B2B and B2C—with the strategy and execution needed to create real momentum, without the...
Hi Reader, You don’t need a cabin in the woods to write consistently. You need rhythm. My own ritual is simple: Coffee. Always. A fifteen-minute brain dump—everything that doesn’t belong in the draft. Music that matches the mood of what I’m writing. One clean document named after the client, not the chaos. No incense. No “manifesting.” Simple repetition that tells my brain: we write now. That kind of repeatable system is what makes long-term agency partnerships work—and what keeps client...