Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Efficient language is sustainable language.
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Hi Reader, my fellow Earthling, I think about sustainability a lot. In how I live. In how I consume. And in how much unnecessary effort I’m willing to tolerate. That’s true for writing, too. Voice doesn’t show up because you try harder or wait longer. It shows up when you ask better questions before you start writing. That’s why I created the Voice Clarity Session. It’s a focused, proprietary process I use to: Extract your natural voice (not invent one) Amplify the language your audience already responds to Clarify what you need to sound decisive about It’s efficient. It’s grounding. It wastes nothing. Which feels very Earth Day appropriate. Best, P.S. This is the thinking behind my Voice Clarity Intensive—focused, efficient, and grounded. |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Last fall, I told you I’d been accepted into an anthology called Animal Mayhem: When Wild Things Go Wilder. As promised, here’s the rest of the story. My contribution began over coffee with friends — the way many good stories do. I told a tale about a dear friend’s pet. There was mistaken identity. Absolute confidence. Spectacular wrongness. It became legend. Eventually, I wrote it down. It lived briefly on a long-ago blog. Then it went into a drawer. Where it has been sitting for...
Hi Reader, Release the doves. It is the day you have all been waiting for. April 13th—my birthday. (No gifts necessary; send cash.) And in case you’re new here, I share a birthday with Alfred Mosher Butts, the inventor of Scrabble. This feels correct. So, in honor of this auspicious alignment, I present: Scrabble Myths… Busted. Myth #1: I am a cut-throat Scrabble player. You may have heard the warnings. “Don’t play Scrabble with Judi unless you’re prepared for bloodshed.” Friends, nothing...
Hi Reader, April 11th is 4/11 Day around here. Which means it’s my personal holiday dedicated to clarity, context, and actually knowing what’s going on. So let’s apply that energy to one of the most common things people say to me: “It doesn’t sound like me.” That sentence isn’t about confidence. It’s about confusion. In Scrabble terms, it’s having letters on the rack but no clear move on the board. The writing is fine. The words are accurate. But the strategy isn’t clear. Usually, one of...