Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Feeling “meh” about your website?
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Hey Reader, Last week, I sent you a freebie to help clear out the digital dust bunnies on your website. Did you peek at it yet? I hope so—it’s quick, helpful, and shines a light on stuff you’ve probably been side-eyeing for a while. And if you did take a look, I’m guessing you landed somewhere on this spectrum:
Not a whole new site. Not a giant project. Just a focused tune-up to bring your message back into alignment with where you are now—because, let’s be honest, your business (and your voice) has probably grown since your last round of edits. That’s why I created You Pick Two—a light-lift offer where you choose two of the pages that carry the most weight: ✔️ Home – your welcome mat, your first impression, your “Hey, this is me.” You pick the two. I step in and work my magic—shaping the language, tightening the message, making sure it all feels fresh, aligned, and you. It’s the easiest next step when your site’s not bad... but it’s not entirely pulling its weight, either. So—what are your two? Hit reply, and let’s talk. I’d love to help you feel good (and proud!) about what people see when they land on your site. xo, P.S. Haven’t downloaded the freebie yet? You still can. It’s right here. |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, A few months ago, Gina Abudi came to me with a clear mission: she wanted to launch a LinkedIn newsletter on change management, but there was one non-negotiable—“I don’t want this to be dry.” Gina knew that change management could easily turn into a corporate snooze-fest, and she was determined to do something different—something that felt approachable, engaging, and, most importantly, fun. We began working together through copy coaching, meeting bi-weekly to clarify her content and...
Hello Reader, It’s not my usual style to email you on the weekend, but since you opened this, it’s clear you were destined to learn something delightful today. Here’s your fun fact: Today is not only my birthday—it’s also National Scrabble Day! Yes, the iconic word game we all know and love has its own day, celebrated on April 13th, the birthday of Scrabble’s inventor, Alfred Mosher Butts. Yes, that’s really his name. I’ll pause while, like me, you giggle that his name is Butts. I am forever...
Hello Reader, and how are ya? It’s a glorious day in the neighborhood and today at Judi 411 Enterprises, we are celebrating my very own internet holiday: 411 Day! Like Jesus, I am everywhere, and like His Dad, I’m taking today as a day of rest. That means I’m off the grid for questions, but here’s your invitation: Be your own Google today. Dive into something new, learn a fact that surprises you, and then bring it back to see if you can stump me! That’s it! Show me what you got! If you manage...