Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
You probably don’t need a gut reno
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Dear Reader, I think there’s a misconception about hiring a copywriter that may be keeping some very annoyed business owners unnecessarily annoyed. You think you need to have A Project. A new website. A brand overhaul. An email campaign. Something substantial enough to warrant Bringing In A Copywriter. You don’t. You don’t need to do a gut reno of your website if changing the curtains will do. Maybe your website is basically fine, but the opening no longer explains what you do. Maybe your About page sounds like it was written about someone you’ve never met. Maybe you’ve added a service you can explain perfectly well in conversation but cannot, for the life of you, get onto the page. Or maybe you’ve already written the damn thing and stared at it so long you no longer know whether it’s brilliant, terrible, or written in English. Sometimes the problem really is that contained. That’s one of the reasons I created my Clarity Suite: smaller, focused ways to bring me into a writing or messaging problem without turning it into something bigger than it needs to be. Sometimes we need to knock down walls. Sometimes we need new curtains. If you have something sitting on your desk and you’re not sure which one it is, book a Clarity Call. We’ll figure out what the room actually needs. Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Dear Reader, My friend Carrie Flynn of Virtual Simplicity has a phrase I’ve loved since the first time I heard her use it: Random acts of marketing. It’s how she describes all those disconnected marketing things businesses do without a larger strategy tying them together. And it’s perfect. Four words. Immediately understandable. Entirely Carrie. That’s the kind of language I listen for when I’m talking with someone about their business. Carrie wasn’t trying to come up with a clever tagline...
Dear Reader, Ask someone to describe their brand voice, and there’s a pretty good chance you’ll hear some combination of: Warm. Professional. Approachable. Well, sure. You’re surely not going to say you want to sound cold, unapproachable, and meaner than bull briar. Those words tell me how you want people to experience you. They don’t tell me what it sounds like to be in a room with you. That’s what I’m listening for. The phrase you keep coming back to. The story you tell when you’re trying...
Hi Reader, One of the challenges of running a business for a long time is that you stop noticing things. The language you use every day feels ordinary because you've been saying it for years. The problems you solve seem obvious because you've solved them hundreds of times. The questions clients ask over and over again begin to feel so familiar that it's hard to imagine someone not understanding the answer. I've come to think of that as living inside the bottle. You can't read the label from...