Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
New what your brand and my nail polish have in common
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Greetings and salutations,Reader, If you know me, you know I love a good manicure. The funkier the colors, the better. But it’s not just about the color itself—it’s about the name. I’m talking about shades like “Wocka Wocka” (a fiery summer red), “Less is Norse” (a moody deep blue), and “Berlin There Done That” (a sophisticated greige). Even the classic “Bubble Bath” had its moment before I graduated to bolder choices. Why do I love them? Because a great name makes an impression. It tells a story. It sparks curiosity. And that’s exactly what good business writing should do. Your website, emails, and sales pages—they all need that same spark. If your message is clear but forgettable, it won’t stick. But if you inject personality, creativity, and a little unexpected flair? Now, people are paying attention. That’s what I do—help businesses craft messages that pop, stick, and make an impact. Let's chat if your brand voice could use a fresh coat of polish (see what I did there?). Hit reply, and let’s make your words as unforgettable as a bottle of “I’m Not Really a Waitress.” Best, |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, It’s that time again—back to school, back to business, and all the energy of fresh starts in the air. I’m in the thick of some really exciting announcements, and I can’t spill the beans just yet… So this week? You’re getting a cliffhanger. Stay tuned—next week, I promise, it’ll all make sense (and trust me, you won’t want to miss it). To suspense and fresh starts, Best,
Hi Reader, Happy Labor Day! While you may be sitting poolside or enjoying a day in your garden as you soak up the last days of summer, my kids and I are celebrating our favorite holiday: Allston Christmas! Every September 1st, Allston Christmas, my personal Super Bowl, descends upon Boston like clockwork. Thousands of students unleash chaos upon the city, transforming sidewalks into impromptu flea markets overflowing with discarded furniture and odds and ends. It's not just an event—it's my...
Hi Reader, my fellow food lover, Years ago, I boldly declared: kids should make their own lunch. Yes, make their own lunch. Cue the gasps, eye-rolls, and the occasional concerned “Are you sure about this?” from parents who thought I was either a little nuts or a bad mom pushing childhood out the door faster than a speeding rollercoaster. Armed with bon mots like “Marie Antoinette said let them eat cake. I say, let them make lunch,” and “If your kids can carry 4 AP classes and still find time...