Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Meet the Reluctant Copywriter
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Hi Reader, I’ve had a longstanding interest in archetypes—The Hero, The Mentor, The Rebel, The Sage. I love them all. But recently, I discovered a new one: The Reluctant Copywriter. She’s a web designer. Talented. Visual. Detail-obsessed in the best way. She can spot bad kerning from across the room. She knows when a button should be dusty rose vs. blush pink. She lives for a good white space moment. But somehow… she’s now writing websites. It started innocently enough. A client said, “You’re so good with design—could you maybe take a crack at the homepage copy?” And here’s the kicker: She didn’t want to be a copywriter. She wanted to design a gorgeous site for great copy—not write the whole thing herself. Sound familiar? If you’re a designer who’s found yourself in the role of reluctant copywriter, I see you. Here’s my invitation: Book a Clarity Call with me. Tell me about the project. The client. The vision. I’ll take the words off your plate, so you can get back to what you do best: building the kind of site that makes people say, “Wait—who designed this?” I bring the words. You bring the wow. Best, P.S. You don’t have to suffer through another service page draft. This is why I exist. Let’s make your work sing. |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, This is it—the Summer Flash Sale ends tomorrow, Friday, July 4. If you’ve been meaning to: Clean up that sales page Get a second set of eyes on your podcast pitch Rewrite your brochure or email sequence Polish your messaging before a launch or campaign Now’s the time. The Copy Consult Package gives you: 5 hours for $1,000 Useable through December 31, 2025 In 15-minute increments—no wasted time, no overcommitment A professional writer in your corner when you need it most You don’t...
Hi Reader, It's summertime, and the living is easy—or so the saying goes. With summer movie releases taking over the screens, I found myself thinking about the classic debate: Which is better—books or their movie adaptations? I love to imagine who would play the characters in a book while reading, but that’s where my biblio-imagination ends. I need the film pros to bring it all to life visually. (And yes, I just made up that word, “biblio-imagination.” Isn’t language great?!) And because I...
Hi Reader, If you’ve ever had one of these moments: “I want to launch this new service, but the copy isn’t clicking.” “I’m about to send this one-sheet to a podcast producer, and I’m not sure it’s clear.” “My website is okay, but could it convert better?” That’s where the Copy Consult Package comes in. Here’s what you can send my way: A direct mail piece you want reviewed before it hits mailboxes A sales email you need to punch up A brochure or flyer you need to get over the finish line A...