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Hi Reader,

You know when a website looks good, but the words don’t quite work?

That was the case for VectorHX, a consulting firm at the intersection of innovation and experience design. Founder Eric Karofsky had a clear mission: to craft better customer, user, and employee experiences. But the homepage? It needed help telling that story.

Eric came to me wanting to clarify his message and make sure his site actually reflected the real value he delivers:

• Helping brands reimagine the moments that matter
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• Combining UX, CX, and employee engagement​
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• Using data to shape smarter, more human-centered digital experiences
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So we rolled up our sleeves. Together, we:
✅ Refined the homepage copy to reflect who VectorHX helps and how they do what they do
✅ Clarified the difference between a frustrating interaction and one that builds loyalty
✅ Copyedited every page to keep it tight, clear, and consistent

Now, VectorHX’s website looks good, and it reads like a brand that knows exactly what it’s doing (because it does).

👉 See for yourself: www.vectorhx.com​

Need your website to pull its weight and clearly communicate your value? That’s my sweet spot. Let’s talk.

Best,

P.S. The project I just shared? It came together through a Copy Consult Package. Eric had a strong foundation—we used our time together to sharpen the message, streamline the copy, and make sure every word reflected the value of his work. If you’ve got a project like that in the wings, the Summer Flash Sale is on now: 5 hours, flexible 15-minute increments, good through the end of 2025. Details here: https://www.judi411.com/summer-flash-sale​