Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
a little gratitude
|
Hey Reader, and welcome to February, This week, I’ve spent a lot of time gathering all my tax stuff for my accountant. Spoiler alert: I haven’t enjoyed it. Anyway… I’d like to spend the rest of this week focusing more on gratitude. I started my business six years ago, and so many amazing things have happened that I don’t spend enough time being grateful for. Amazing things like… Writing websites that led to business owners feeling so good about their business that THEY GOT MORE BUSINESS! Best, P.S. What are you grateful for this week? It could be business-related or not. I’d just love to hear from you. Hit reply and let me know. I’m a unicorn…I answer all my emails personally! |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, “I don’t want to sound like a mansplainer.” That was the brief. Not a brand voice document. Not a 27-page strategy deck. Just that one sentence—and I knew exactly what he meant, because I already knew who we were trying to reach… and more importantly, what she had absolutely no patience for. The woman this site speaks to isn’t new to money. She’s built a career, a business, a life that works—and she can spot the usual financial copy from a mile away. The over-explaining. The...
Hi Reader, Last week, I gave you something to listen to on your summer travels. This week, I’m coming in with something to read. Because at some point, you will find yourself: stuck in an airport lounge sitting in the car while everyone else runs in “real quick” or hiding in the bathroom for a few blessed minutes of quiet while someone yells, “WHAT ARE WE DOING TODAY??” And when that moment comes… you’ll want something easy. — I’ve pulled together a handful of my favorite writing...
Hi Reader, Last week I mentioned that I was bringing back one of my most popular offers. Here's why people love it. Most business owners have a collection of writing projects that live in a strange middle ground. They're important enough to stay on the list, but not urgent enough to get done. Over time, those projects begin to pile up. The website doesn't quite reflect where the business is today. Marketing materials need attention. Opportunities come along that require a stronger bio, a...