Hi Reader, my fellow language lover, Some of you have heard this rant before. Maybe you’ve even nodded politely while quietly deleting your last email that began with “I just wanted to check in…” But like most things worth repeating—ABBA songs, sunscreen, and “don’t text your ex”—this one bears repeating. Let’s talk about my nemesis: the word “just.” Not “just” as in justice for all (that I’m here for). I’m talking about the sneaky, squishy, apologetic “just” that slips into our sentences...

Hi Reader, my fellow inmate, A question I hear all the time when writing website copy and blogs is: "How much do you focus on SEO?" Short answer? It matters. But not as much as making sure the words on your site sound like you. SEO is like a neon sign—it can help bring people to your door. But once they’re inside, if the experience doesn’t match what they expected, they’re walking right back out. You don’t just want traffic. You want connection. You want the right people to land on your site,...

Hi Reader, my fellow pumpkin spice follower, We’ve all seen the offers: Done-for-you copy. Start-from-scratch coaching. But what if you’re already in it—writing, revising, questioning everything—and what you need is a thought partner? Drum roll, please…🥁 And now for something completely different... A solution for writers who are writing and need help with—you guessed it—the writing. Some folks bring me on to write their message from scratch. Others want guidance as they find their voice and...