Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
a little gratitude
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Hey Reader, and welcome to February, This week, I’ve spent a lot of time gathering all my tax stuff for my accountant. Spoiler alert: I haven’t enjoyed it. Anyway… I’d like to spend the rest of this week focusing more on gratitude. I started my business six years ago, and so many amazing things have happened that I don’t spend enough time being grateful for. Amazing things like… Writing websites that led to business owners feeling so good about their business that THEY GOT MORE BUSINESS! Best, P.S. What are you grateful for this week? It could be business-related or not. I’d just love to hear from you. Hit reply and let me know. I’m a unicorn…I answer all my emails personally! |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, We’ve covered your summer listening. We’ve covered your quick-hit reading. Which brings me to a very specific category: Beachside or poolside reading. The kind of book you toss in your bag, pull out with sandy hands, and read while half-listening for “Mom?” or “Can you watch this?” from somewhere in the distance. — If you’re looking for something that fits that exact moment, I have a suggestion. (And yes, I wrote it. Stay with me.) Fuckery: The Life and Times of A Legend (In Her...
Hi Reader, A quick update on the Judi 411 Summer Copy Consult Package. One of the reasons I decided to bring this offer back is because it has always been popular. Every time I've offered it, the spots have filled before the deadline. I think that's because it solves a very specific problem. Most business owners don't wake up needing a complete website rewrite. They wake up with a collection of writing projects that have been sitting on the back burner for far too long. The package was...
Hi Reader, “I don’t want to sound like a mansplainer.” That was the brief. Not a brand voice document. Not a 27-page strategy deck. Just that one sentence—and I knew exactly what he meant, because I already knew who we were trying to reach… and more importantly, what she had absolutely no patience for. The woman this site speaks to isn’t new to money. She’s built a career, a business, a life that works—and she can spot the usual financial copy from a mile away. The over-explaining. The...