Hi Reader, Anne Lamott calls it the Shitty First Draft—SFD if you’re talking in mixed company—and she nailed it. Every solid piece of writing starts bloated, nervous, and trying way too hard to sound smart. The first draft’s job isn’t to impress anyone. It’s to exist. To get the truth on the page, so you have something to work with later. Here’s how I think about it: Drafting is confession. Say it all. Be messy, human, unfiltered. Editing is architecture. Strip out what doesn’t belong so what...

Hi Reader, Early in my business, I offered a service called Testimonial Scribe. I interviewed my clients’ happiest customers and asked a simple question: “What would you tell your best friend about working with them?” That’s when the real story surfaced. Not polished. Not corporate. Specific. Lived experience. The language clients used often clarified a company’s value better than anything on its website. Over time, that work evolved into case studies. Because eventually, social proof needs...

Hi Reader, I’ve already introduced you to Alchemy Wealth Marketing, and now— as I promised—I want to give Alchemy Three Marketing its own spotlight. Because this is the kind of marketing agency I love being aligned with: smart, strategic, collaborative… and built for business owners who are tired of guessing. Alchemy Three Marketing Alchemy Three Marketing supports professional services companies—both B2B and B2C—with the strategy and execution needed to create real momentum, without the...