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Hey Reader, and welcome to February, This week, I’ve spent a lot of time gathering all my tax stuff for my accountant. Spoiler alert: I haven’t enjoyed it. Anyway… I’d like to spend the rest of this week focusing more on gratitude. I started my business six years ago, and so many amazing things have happened that I don’t spend enough time being grateful for. Amazing things like… Writing websites that led to business owners feeling so good about their business that THEY GOT MORE BUSINESS! Best, P.S. What are you grateful for this week? It could be business-related or not. I’d just love to hear from you. Hit reply and let me know. I’m a unicorn…I answer all my emails personally! |
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, April 11th is 4/11 Day around here. Which means it’s my personal holiday dedicated to clarity, context, and actually knowing what’s going on. So let’s apply that energy to one of the most common things people say to me: “It doesn’t sound like me.” That sentence isn’t about confidence. It’s about confusion. In Scrabble terms, it’s having letters on the rack but no clear move on the board. The writing is fine. The words are accurate. But the strategy isn’t clear. Usually, one of...
Hi Reader, April is my birthday month. Which, if you’ve been here for any length of time, you know I treat like a world event. As I should. It’s also the month of my completely made-up internet holiday, 4/11 Day. And Earth Day. Which matters to me more than I probably talk about out loud. (Composting. Recycling. Reusable bags. Farmers markets. Walking when I can. Minimal driving. You know. Mother Earth things.) April holds a lot. Here’s another fun fact that delights me every single year: I...
Hi Reader, Three months into 2026, and it’s been a ride. A few highlights from the first quarter: Client wins: websites rewritten, books launched, clarity restored. My own lessons: done beats perfect, every time. What’s next: new workshops, one-on-one coaching spots opening soon, and a few projects I can’t wait to tell you about. If you want to see more behind the curtain—writing stories, experiments, and what I’m learning in real time—you’ll find it on Substack: 👉 Write Like You Mean It And...