|
Hey Reader, and welcome to February, This week, I’ve spent a lot of time gathering all my tax stuff for my accountant. Spoiler alert: I haven’t enjoyed it. Anyway… I’d like to spend the rest of this week focusing more on gratitude. I started my business six years ago, and so many amazing things have happened that I don’t spend enough time being grateful for. Amazing things like… Writing websites that led to business owners feeling so good about their business that THEY GOT MORE BUSINESS! Best, P.S. What are you grateful for this week? It could be business-related or not. I’d just love to hear from you. Hit reply and let me know. I’m a unicorn…I answer all my emails personally! |
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, There’s a moment that shows up in almost every Voice Clarity Intensive. It’s not dramatic.It’s definitely not like the deli scene in When Harry Met Sally.No one bangs the table. No strangers applaud. No one says, “I’ll have what she’s having.”(At least not out loud.) What usually happens is quieter—and better. We’ve been talking for a while about your work, your people, the words you keep circling but never quite trust. The same ideas surface from different angles, like they’re...
Hi Reader, One of the reasons I love collaborating with Heard Creative, Co is because Lilia’s client world is such a refreshing counterpoint to mine. Her clients are largely nonprofits, associations, and higher education institutions—mission-driven organizations doing meaningful work. And that kind of work deserves messaging that feels: human clear confident and true Not stiff. Not vague. Not “professional” in the worst way. What Lilia creates visually is bold and beautiful.I bring the voice...
Hi Reader, One of the side effects of having a trained musical ear is this: Once you hear something clearly, you can’t pretend you didn’t. A sharp note. A rhythm that drags. A harmony that almost works, but doesn’t quite resolve. Voice works the same way. Once you start really listening, you notice when language is close—but not true. When it’s competent, but not convincing. When it’s saying a lot, but not actually landing anywhere. That’s not nitpicking. That’s discernment. And discernment...