Hi Reader, Here we are — the end of January. If 2025 was the Year of the Snake, I think I shed at least six layers: old habits, old goals, a business plan that didn’t make it past Groundhog Day. Now that the dust (and scales) have settled, what’s left is something real. Something human. I’ve spent the past year helping business owners rewrite copy that looked fine on the surface but didn’t feel like them. And if I’ve learned anything, it’s this: people don’t connect with polish. They connect...

Hi Reader, It’s been a while since I mentioned any client books… although I did hint at this one a few times last fall. And now it’s here. 🔥 See Dick Throw a Hissy Fit: The Rise and Predictable Fall of U.S. Culture is officially open for early access. Working alongside Dr. Lauran Star on this book was a true labor of love, with a message as unprecedented as the times we are living in—but with far more receipts. Disruptive doesn’t begin to cover it. Before the culture wars. Before the outrage...

Hi Reader, Let’s talk about shortcuts. No, not driving shortcuts (hit reply if you want some doozies), another variety. 2025 was the Year of the Snake, and if we’re sticking with that metaphor, I shed a few skins of my own—habits, expectations, even a perfectly good business plan that didn’t survive February. But lately, I’ve been noticing a different kind of shedding happening out there in the wild: people stripping the humanity right out of their writing. You’ve seen it too. Maybe you’ve...