Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
a little gratitude
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Hey Reader, and welcome to February, This week, I’ve spent a lot of time gathering all my tax stuff for my accountant. Spoiler alert: I haven’t enjoyed it. Anyway… I’d like to spend the rest of this week focusing more on gratitude. I started my business six years ago, and so many amazing things have happened that I don’t spend enough time being grateful for. Amazing things like… Writing websites that led to business owners feeling so good about their business that THEY GOT MORE BUSINESS! Best, P.S. What are you grateful for this week? It could be business-related or not. I’d just love to hear from you. Hit reply and let me know. I’m a unicorn…I answer all my emails personally! |
Judi 411 | Judi Harrington
Paralegal and financial pro turned copywriter bringing boring topics to life, serving as the Resident Writing Expert for realtors, attorneys, and financial pros. Check out my emails below and enter your email address to get my freebie, "5 Ways to Make Your Copy UN-Boring"
Hi Reader, Most people who reach out to me think they have a writing problem. Their website doesn't sound like them anymore. Their LinkedIn profile feels dated. They keep rewriting the same paragraph, convinced the next version will finally be the one that clicks. Sometimes they're right. More often, the website is the symptom. It's revealing that the business has changed, and the language hasn't caught up yet. That's why I almost never start by talking about copy. I'm much more interested in...
Hi Reader, This is the final email I'll send about the Judi 411 Summer Copy Consult Package. Tomorrow is July 31, and I'll be closing the offer. Over the past few weeks, I've had a number of conversations with people about the writing projects they've been carrying around longer than they'd like. Most of these projects aren't stuck because they lack importance. They're stuck because client work takes priority, deadlines shift, and new opportunities demand attention. Before you know it,...
Hi Reader, We’ve covered your summer listening. We’ve covered your quick-hit reading. Which brings me to a very specific category: Beachside or poolside reading. The kind of book you toss in your bag, pull out with sandy hands, and read while half-listening for “Mom?” or “Can you watch this?” from somewhere in the distance. — If you’re looking for something that fits that exact moment, I have a suggestion. (And yes, I wrote it. Stay with me.) Fuckery: The Life and Times of A Legend (In Her...